Areas of Interest for CSR – The Case of Enterprises Present in Romania

The current paper presents the results of an ongoing research project, aimed at analyzing the situation of companies present in Romania in terms of corporate social responsibility (CSR) and sustainable development (SD). Acknowledging the fact that local and multinational companies, on one hand, state-owned and private-owned, on the other hand, approach CSR and SD in significantly different manners, the study was designed to outline these differences. The research methodology is a qualitative type, relying on sociological enquiry (as method) and open interview (as technique). Results show that all three companies included in the study are engaged in CSR actions, but differences reside mainly in the industry specificity and the level of knowledge about CSR and SD at management level. Results can be used by the organizations included in the study in order to develop an integrated approach towards CSR and to fit into the general SD flow present in all industries nowadays.