The Application of The EFQM Excellence Model by the Evaluation of Corporate Social Responsibility Activities of Companies

If companies wish to succeed on the markets with strong competitive pressure, they have to focus their attention not only to make a profit, or increase market share, but also to increase protection of the environment, and help the local community. The aim of the paper is to point out the possibility of applying The EFQM Excellence Model in assessing the level of CSR. Results are based on information gathered through extensive literature review using internet and research databases and the author's own experience. It can be concluded that The EFQM Excellence Model underwent and is undergoing constant changes, individual areas and criteria serving for the overall assessment are being changed and amended.