Factorial Validation Predictors of Attitude among user and Nonuser of Halal Skin Care Product

The purpose of this paper is to construct and validate the underlying factorial-structure of attitude predictors’ measurement scale towards Halal skin care product. The analysis was based on a sample of 470 among user and nonuser, collected via drop off and collects survey technique. A quota sampling approach was used in the data collection. Subsequently, Confirmatory factor analysis (CFA) was executed to confirm and validate the factorial structure. The results confirmed a 4-factor structure as conceptualized i.e. Spiritual Intelligence (SQ), Spiritual Congruence (SC), Product Image (PI) and Product Involvement (PV).