Social Media Intelligence Quotient (SMIQ) Among Graduates: Knowledge Gathering from Focus Group with Graduates

The emerging trend of social media has influenced the users to explore the advantages of social media and simultaneously transform the landscape of learning experience. Nowadays, the internet is a vital source in the educational world that the students are encouraged to use it. Thus, they are creative in exploring the advantage of the internet and it is helpful in developing their social media skills. Furthermore, industries are hunting those who have these skills to work with them but most of the employers are not satisfied with the quality of current graduate that it affects the unemployment among graduates. The research purposes are to investigate the current consumptions trend of social media among graduates, identify their dependency level, determine the effect of social media and define social media intelligence quotient among them. In addition, the focus group was conducted to identify social media quotient among graduates. Therefore, this research found the graduates are literate with social media usage and those who have online business exposed them to have good business skill.