E-Atmospheric Effects on Youth Intention to Revisit a Cafe

The importance of studying café e-atmospherics has been acknowledged by academics, practitioners and government bodies. However, there is still lacking of implementation of café e- atmospherics that suits youth preferences, so as to increase their intention to revisit the café. Thus, this paper aims to provide specific youth profile and analyze e-atmospheric elements that can influence youth's intention to revisit the café. A structured interview is being conducted among twenty youths in Selangor, and it was found that majority of the youth is in the age of twenty two years old, bachelor's degree student earning less than RM1,000 per month. These sets of youth intend to revisit a café that have three main categories of e-atmospherics, which are cozy ambience, availability of Wifi and beautiful facility aesthetics.This paper concludes with the research implications and limitations of the study.