Concept of “Modernization” in a Political Discourse of Modern Kazakhstan: On the Example of Messages of the President of the Republic of Kazakhstan to the People of Kazakhstan

Any policy is institutionalized mainly through the constitution, laws, acts and annual Messages to the people, etc. As a result of it the political communication presented by such genre as the message of the president, has huge impact on public consciousness and formation of political dispositions of citizens. “Modernization” in texts of Messages of the President of Kazakhstan allows to state the discourse analysis of a concept carried out by us: first, the carried-out content analysis testifies to an increasing role of political communication where a concept “modernization” can be discoursed. Secondly, use of this concept in texts of messages achieves the communicative objectives, in other words it serves to the idea of association of society. Thirdly, concept use “modernization” in texts of Messages is designated by the main priorities of development of Kazakhstan which become a basis for realization of a task of entry of the Republic of Kazakhstan into number of top 30 developed countries of the world.