The Use of External Personnel Marketing in Slovakia

This paper studies the application of the external personnel marketing in selected Slovak mechanical engineering company. The primary objective of the paper is to analyze and describe how and to what extent theoretical principles of external personnel marketing are applied in a selected Slovak mechanical engineering company. Concerning research methods, the case study methodology is used. The data were collected by means of questionnaire survey with secondary school students in their final year of studies, doing internship in the selected company and thus being potential employees of this company and by means of structured interviews with company managers. Secondary data (company documentation) were used too. Concerning findings and results, the selected company uses external personnel marketing principles in external hiring and practices employer branding within the geographical region of its location. We recommend more intensive use of public relations tools towards the inhabitants of the region where the selected company operates and recommend following the use of external personnel marketing principles in external hiring.