Article ID Journal Published Year Pages File Type
980923 Procedia Economics and Finance 2015 9 Pages PDF
Abstract

The aim of this article is to determine the store (point of sale) which best fits to Slovak consumers. The purpose of the article is to relieve the usefulness and importance of the multi criteria methods of decision making used by Slovak traders to recognize which strategy to adopt to be able to meet the needs of consumers, to achieve the relevant turnover and to succeed in the competitive environment. In the article were used the methods of logical and comparative analysis, synthesis, deduction, induction, description, excerption and multi criteria discrete methods. As two different methods were applied (TOPSIS and WSA) and the results were almost the same, the decision-maker can choose which one to use to organize its business activities.

Related Topics
Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics