| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 980928 | Procedia Economics and Finance | 2015 | 6 Pages |
Abstract
This paper is focused on the better use of knowledge of enterprises to support their sustainable growth and innovation. The aim is to describe the positive impact of competitive intelligence on sustainable growth of the enterprises through the quantitative marketing research which was conducted in the Slovak enterprises during 2014. Our attention in this research was focused inter alia on that if the implementation and subsequent use of competitive intelligence in terms of the Slovak republic leads to an improvement in the competitive position of businesses and increasing of their market share.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
Authors
Ľubica Stefanikova, Martina Rypakova, Katarina Moravcikova,