A Model for Assessing Tourists’ Satisfaction of the Existing Information on Online Environment

The present study aims at creating a conceptual model to determine the level of satisfaction experienced by tourists on the information found in the online environment. The research aims to identify the impact of such factors as: confidence, the existing advantages / disadvantages in the digital environment and the data security at the current satisfaction degree of the users. Multivariate analysis that was conducted aimed at creating and testing a model to determine on the one hand the satisfaction level experienced by tourists, on the other hand the factors that have the ability to influence. For model testing data were processed using IBM SPSS Statistics 20.