Changing Managers for a Changing Economy – The Need for Creativity and Leadership

The present paper aims to identify new approaches of management by re-considering business comportment and attitudes. The research looked into specialized literature on new development of business in the post-crisis era and, on another hand, on leadership and organizational culture, in order to establish a possible profile of the most efficient management and organizational culture adapted to the new challenges of business environment, intending to demonstrate that managers need to develop leadership traits and re-shape organizational culture for a better business performance.