| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 981845 | Procedia Economics and Finance | 2013 | 5 Pages |
Abstract
This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public.
Related Topics
Social Sciences and Humanities
Economics, Econometrics and Finance
Economics and Econometrics
