The Role of Information in Art Museum Communication Process

The way that nowadays world is constantly changing influences both individuals and organizations. They have to act in an innovative, fast environment, pursuing their goals. The amount of information increases and it becomes difficult to filtrate and transform it. This is a conceptual paper, which aims at analysing art museums in nowadays society from a communication perspective. It starts out by describing how the museum institution managed to adapt during time and the way it modified under the action of innovation. It describes the needs and functions that such an institution has in society and corroborates them with the information sending process, offering scenario in which an elitist approach of the art museum and a leisure oriented approach can coexist.