Article ID Journal Published Year Pages File Type
981936 Procedia Economics and Finance 2013 6 Pages PDF
Abstract

In today's turbulent economic environment service quality is an invaluable asset that banks should manage in order to survive and gain a competitive advantage. The present study assessed and compared the level of perceived service quality offered by various Greek banks. Significant differences were found between the Greek banks regarding the perceived quality of their banking services. Moreover, this study examined the highly debated link between service quality and service loyalty. The findings of the present study indicate that the convenience-proximity of the bank impacts significantly on the loyalty of bank customers.

Related Topics
Social Sciences and Humanities Economics, Econometrics and Finance Economics and Econometrics