The Feasibility Study of Keprok SoE Citrus Farming and the Development Strategis of Local Citrus Farming

The study aims to analyse the feasibility of Keprok SoE Citrus farming and the development strategies of local citrus farming. The location is purposively defined in North Mollo Subdistrict as a citrus production central. Two villages are choosen (Ajaobaki and Fatukoto) because they are the bigger producers of Keprok SoE Citrus farming. 50 farmers are choosen as the respondents. The data are collected by doing some interviews. The investment criteria such as NPV, IRR, Net B/C Ratio, BEP and Payback Period are used to analyse the farming feasibility. The development strategy is analysed by using SWOT (Strength, Weakness, Opportunity, Threat). The criteria of feasibility analysis such as NPV is greater than 1, IRR is greater than Minimum Atractive Rate of Return (MARR 16%), B/C Ratio is greater than 1, BEPRp Rp. 66.753 and amounted to 11,13 units BEPunit. Thus based on those criteria, the Keprok SoE Citrus farming is feasible to be sustained. The Payback Period of the Keprok SoE Citrus farming investment is 1,97 after first plant production. SWOT analysis results that Keprok SoE Citrus farming is on quadrant II namely ST (Strength-Threat). The alternative forward strategy to sustain the Keprok SoE Citrus farming is the diversification strategy (products/markets).