Preserving Cultural Heritage through Creative Industry: A Lesson from Saung Angklung Udjo

Cultural heritage is one important thing about the existence of a society. Therefore, now it's become increasingly important to preserve many valuable cultural heritage. It includes many kinds of art works. Recently, creative industries grow rapidly at SME scale. It increases opportunity to preserve cultural heritage through creative industry, as we know that many creative industry produce cultural product. The objective of this paper is to show how creative industries succeed in preserving cultural heritage. The methodology of this paper is a case study at Saung Angklung Udjo (SAU), one of creative industry which has successful business records on preserving angklung as a cultural heritage. In-depth interview was conducted to gather information, and will be combined with some archival data to build a comprehensive discussion. The study reveals several key successful factors to preserve cultural heritage by creative industry. The proposed factors can be used to predict the successfulness of another creative industry which is based on cultural products, or some practitioners may use them to build another business which has similar type with SAU.