Using Cluster Analysis Study to Examine the Successful Performance Entrepreneur in Indonesia

In every country, the Small and Medium Enterprises (SMEs) always give a lot contribution in the industrial development. This study tries to examine the successful performance SMEs using cluster analysis to map the pattern of growth mode and strategies. Therefore the study will conduct by collect the data of growth of the business, firm and market turnover, goals and objectives, level of education, comparison with the competitor, management principle, etc as the variables for cluster analysis. The data used for this study collected from questionnaires, with the entrepreneurs as the respondents. The expected result of this study is forming the several clusters within the SMEs which characterized as survival cluster, innovators with continuous improvement cluster, network of success cluster and need support cluster. The result can be used as a guidance of the SMEs to make their policies to improve their business becoming successful in the future. Each SME has different type, so they can refer for the information to the similar business to make their own policies.