Social Entrepreneurship to Develop Ecotourism

Ecotourism sounds unfamiliar to the most of the Indonesian's ear up to now, although this term was first introduced in the early decades of the 90s. Ecotourism offers a form of travel that is different from mass tourism. More than just offering beautiful unspoiled panoramic, ecotourism provides a learning process to protect and to care the nature, and to improve the welfare of local communities surrounding or within the area of ecotourism destination.A study was conducted to find appropriate approaches for developing ecotourism. The main focus is given to the potential of a regional ecotourism, including human, culture, and supporting resources. Research was also conducted to determine the perspectives of tourists, because their needs’ fulfilment cannot be separated from sustainability of destination. Analysis of data suggested, that the development of ecotourism areas should be based on empowering local communities by education, social entrepreneurship, and cultural preservation programs.Social entrepreneurship can lead to social change for the better welfare and education. Social entrepreneurship will educate people about their nature as social beings, who have the responsibility to improve people's lives and to maintain their environment.