Aspects Regarding the Romanian Social Network User's Profile and its Implications in Marketing Destination Pages

The recent development of social networking applications and the expansion of their number of users turned them quickly into one of the best channels of communication between companies and consumers. An increasing number of companies started to combine their traditional promotional activities with the online presence on social networks. The opportunity of establishing permanent two-way contact and creating a varied communication with the consumers using social networks proved to be appropriate in tourism marketing and destination marketing as well. However, in order to manage efficient marketing communications, marketers need to know a series of aspects. One of them is that even though online communication it's often characterized by simplicity and flexibility, the implementation of marketing campaigns on these types of applications should always take into consideration an essential fact: in the case of social networks, the public is the key element. Due to this, implementing a social networking campaign must be creative and perfectly adapted to the environment, and it should use the right message and establish a transparent relationship with the consumer. Thus, based on a consumer research, this article tries to reveal the elements and the criteria that the Romanian consumer considers important when faced with touristic promotional messages, also taking into account their socio-demographic particularities.