Increasing an Organization's Attractiveness by Promoting its Reputation During the Recruitment Interview Process

Under the circumstances of a competitive economy, the competition for the best employees is increasingly tougher. The organizations that struggle to maximize the degree of acceptance of their offers by applicants, try to reach competitive advantage by increasingly efficient recruitment and selection programmes.In general, the applicants’ interest is focused on the task that the job involves and the perks they get. On the current labour market, with a high disequilibrium between demand and supply, the salary and the level of improvement of jobs can be considerably diminished.The paper proposes a model of the recruitment interview process that entails strategic efforts of the organization to succeed in attracting and keeping talents on the competitive markets through the interviewer's persuasion and through actively promoting the reputation of the organization.