Simulation and Optimization in Supply Chain

In our current times, small companies follow a pre-defined path on the market: they start their activity, they prosper and, in the end, most of them lose their competitiveness and leave the market. The small companies cannot compare themselves with the big companies, as the big ones can upgrade their technologies and processes at lower prices, without time consuming and with available financials to change the direction when the actions taken deviate from what was planned. That is why small companies suffer from disadvantages on the market. To overcome these situations and start competing, especially these days, small companies must incorporate creativeness in their way of thinking and acting. It is mandatory for small companies to design the daily activities performed based on new technology, historical data, updated know-how etc., mostly because technology is more and more present, products have less life days, or the global trend is heading to globalization and integration.In this paper a small ice cream store will be analyzed. There will be applied multiple linear regression and simulation techniques and the result will provide a good view over the things needed for a small company to have efficient operations. Nevertheless, as any other good analysis, the paper will include some take away notes and proposals for future analysis.