Awareness, Motivations and Readiness for Professional Accounting Education: A Case of Accounting Students in UiTM Johor

This study intends to investigate the awareness, motivation and readiness for professional accounting education among accounting students in Malaysia. Adopting a qualitative method, this exploratory case study focuses on the awareness, motivation and readiness for professional accounting education among accounting students in UiTM Johor. Data was collected through face-to-face interviews. Key informants are the final semester of the Bachelor of Accountancy (BAcc) students from the Faculty of Accountancy, UiTM Johor. Case evidence indicated the importance of marketing programs, colleagues during practical training, and lecturers in creating awareness about professional accounting education among students. In addition to extrinsic and intrinsic motivations, readiness is an important factor to influence students’ decision in pursuing professional accounting education. A broad-based study involving public universities in Malaysia could contribute a better picture of the local students’ awareness, motivation and readiness to pursue professional accounting education. There is limited extant study on students’ awareness, motivation and readiness for professional accounting education in Malaysia. The present study attempts to fill this gap in the literature.