Measuring Tourist Behavioural Intention Through Quality in Malaysian Medical Tourism Industry

Medical tourists’ expectations and perceptions regarding health services have been explored by the service providers in developing countries. Patients’ perceptions in health services especially about quality might contour confidence and leads to positive behaviours with regard in choosing and using the available health care facilities provided by the developing countries. It seems that patient's voice has been noted as one of the greatest roles in designing the health care service delivery processes in the developing countries. This conceptual paper offers an in-depth literature review regarding quality and behavioural intention of the potential medical tourists and medical tourists. Based on this, contents of quality and behavioural intention are discussed.