The Perception of Romanian Consumer upon Organic Products’ Prices

In the context of growing interest for organic products and assuming that their prices are, in most cases, higher than similar conventional products, we conducted a study upon Romanian consumer perception on the price of organic products. We decided to find out, among other things, how the Romanian consumer appreciates quality-price ratio of organic products existing on the market, which is the maximum price that would seem acceptable for buyers of organic products and how the price influence the purchase / not purchasing organic products. The research results showed that the Romanian market is sensitive to price differences in the case of organic products and high prices is one of the main reasons that limit the purchase.