Service benchmarking for the co-creation of service ecosystem
آشنایی با موضوع
بازاریابی به معنای شناخت نظام بازار، تشخیص نیازها و خواسته های بازار و در نهایت پاسخ دادن به این نیاز ها از طریق مبادلات مطلوب است.
بازاریابی به عنوان فرایندی «مدیریتی - اجتماعی» تعریف می‌شود که بوسیله آن افراد و گروه ها از طریق تولید و مبادله کالا با یکدیگر، به امر تأمین نیازها و خواسته‌های خود اقدام می‌کنند.
بازاریابی، تمایلات و نیازهای پاسخ داده نشده در جامعه را شناسایی می‌کند. همچنین ضمن تعریف و تخمین اندازه یک بازار تعریف شده، میزان سودآوری آن را نیز اندازه گیری می‌کند. به عبارت دیگر بازاریابی، بخش هایی از بازار را به عنوان مناسب ترین بخش بازار برای شرکت شناسایی و مشخص می‌کند که شرکت نیز توانایی و امکان عرضه خدمات به آنها را دارد و همچنین مناسبترین محصولات و خدمات مورد نیاز آن بخش را طراحی و معرفی می‌کند.
اهداف عمومی بازاریابی عبارتند از: «بهبود موقعیت شرکت در بازار»، «افزایش رضایت مشتریان»، «ارتقای تصویر شرکت»، «ارتقای سابقه شرکت».
در این صفحه، تعداد 328 مقاله انگلیسی همراه با ترجمه فارسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع بازاریابی و مدیریت بازار آرشیو شده است که شما می توانید این لیست را بر اساس «سال انتشار مقاله» و «تعداد صفحات» مرتب نموده و مقالات مورد نظر خود را دانلود فرمایید.
کلیه مقالات این لیست دارای ترجمه آماده می باشند اما در صورتی که مقاله لاتین دیگری از سایر کتگوری های سایت مد نظر شماست که تا کنون به زبان فارسی ترجمه نشده است، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
کلیه مقالات این لیست دارای ترجمه آماده می باشند اما در صورتی که مقاله لاتین دیگری از سایر کتگوری های سایت مد نظر شماست که تا کنون به زبان فارسی ترجمه نشده است، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
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