Article ID Journal Published Year Pages File Type
1001401 International Business Review 2009 13 Pages PDF
Abstract

The interdependence between varying participants in exporting networks that has resulted from processes of globalization magnifies the inadequacies of using single-item measures and internally oriented perspectives to assess export performance. In order to overcome these concerns, we developed a network export performance (NEP) scale using as a basis network theory, a diversity of network-oriented indicators and different types of respondents. The final multi-dimensional NEP Scale includes 25 items grouped into five dimensions: (a) overall export venture performance, (b) relationship performance with the importer versus competitors, (c) relationship performance with the supplier, (d) product quality performance of the supplier, and (e) importer's satisfaction with the quality of the supplied product. Findings reveal that the flow of communication and interaction within exporting networks is positively and significantly associated with all of the five dimensions of the NEP Scale. Discussion centers on implications of this scale to network theory, international business, and to the managerial development of exporting strategies. The article closes with directions for future research.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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