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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Non-economic motivations for organizational citizenship behavior in construction megaprojects
Fulltext Access 11 Pages 2020
Case studyAnalyze encryption and public key infrastructure (PKI)
Fulltext Access 3 Pages 2018
Performing business and social innovation through accounting inscriptions: An introduction
Fulltext Access 5 Pages 2018
A holistic understanding of the prospects of financial loss to enhance shopper's trust to search, recommend, speak positive and frequently visit an online shop
Fulltext Access 6 Pages 2018
Purchasing and supply management in an industrial marketing perspective
Fulltext Access 7 Pages 2018
Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?
Fulltext Access 8 Pages 2018
Customer segmentation in e-commerce: Applications to the cashback business model
Fulltext Access 8 Pages 2018
Characterizing information propagation patterns in emergencies: A case study with Yiliang Earthquake
Fulltext Access 8 Pages 2018
The relationship between reputation, employer branding and corporate social responsibility
Fulltext Access 9 Pages 2018
Stewardship, credibility and political communications: A content analysis of the 2016 election
Fulltext Access 9 Pages 2018
Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
Fulltext Access 10 Pages 2018
Strategic customer engagement marketing: A decision making framework
Fulltext Access 10 Pages 2018
The impact of FDI in land in agriculture in developing countries on host country food security
Fulltext Access 10 Pages 2018
Customer engagement and online reviews
Fulltext Access 12 Pages 2018
The interplay between strategic risk profiles and presentation format on managers' strategic judgments using the balanced scorecard
Fulltext Access 14 Pages 2018
The impact of knowledge management processes on information systems: A systematic review
Fulltext Access 15 Pages 2018
Accounting, non-governmental organizations and civil society: The importance of nonprofit organizations to understanding accounting, organizations and society
Fulltext Access 5 Pages 2017
An empirical comparison of two brand personality scales: Evidence from India
Fulltext Access 7 Pages 2017
Destination Neurogenetics: Creation of destination meme maps of tourists
Fulltext Access 8 Pages 2017
Internationalization strategies of emerging market banks: Challenges and opportunities
Fulltext Access 9 Pages 2017
Talent management and dynamic view of talent in small and medium enterprises
Fulltext Access 11 Pages 2017
Green marketing orientation: Conceptualization, scale development and validation
Fulltext Access 11 Pages 2017
Research NoteCalibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color
Fulltext Access 13 Pages 2017
When managers become leaders: The role of manager network centralities, social power, and followers' perception of leadership
Fulltext Access 15 Pages 2017
A model of negotiation issue-based tactics in business-to-business sales negotiations
Fulltext Access 16 Pages 2017
The cultural foundations of happiness
Fulltext Access 16 Pages 2017
Marketing as a social science - Comments to Roger Layton's article: “There could be more than marketing you might have thought!”
Fulltext Access 3 Pages 2016
A case analysis of a product lifecycle information management framework for SMEs
Fulltext Access 5 Pages 2016
Information culture and records management: a suitable match? Conceptualizations of information culture and their application on records management
Fulltext Access 7 Pages 2016
Consumer behavior on cashback websites: Network strategies
Fulltext Access 7 Pages 2016
Mediation effect of business process and supply chain management capabilities on the impact of IT on firm performance: Evidence from Chinese firms
Fulltext Access 8 Pages 2016
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands:The moderating role of country of salesperson
Fulltext Access 8 Pages 2016
Global corporate governance: On the relevance of firms’ ownership structure
Fulltext Access 8 Pages 2016
A new look at faith-based marketing: The global halal market
Fulltext Access 8 Pages 2016
After the wrongdoing: What managers should know about whistleblowing
Fulltext Access 10 Pages 2016
Do you see what I see? An examination of perceptions between advertising and public relations professionals
Fulltext Access 10 Pages 2016
Recycling today, sustainability tomorrow: Effects of psychological distance on behavioural practice
Fulltext Access 14 Pages 2016
Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity
Fulltext Access 14 Pages 2016
Online newsrooms and public diplomacy
Fulltext Access 3 Pages 2015
How information systems strategy moderates the relationship between business strategy and performance
Fulltext Access 3 Pages 2015
The use of disliked gifts from a consumer behavior perspective
Fulltext Access 3 Pages 2015
Personality traits versus work values: Comparing psychological theories on entrepreneurial intention
Fulltext Access 4 Pages 2015
Linking female entrepreneurs' motivation to business survival
Fulltext Access 5 Pages 2015
Viral effects of social network and media on consumers’ purchase intention
Fulltext Access 5 Pages 2015
The effects of corporate social responsibility on brand equity and firm performance
Fulltext Access 5 Pages 2015
The impact of executive personal branding on non-profit perception and communications
Fulltext Access 5 Pages 2015
Creativity cognitive style, conflict, and career success for creative entrepreneurs
Fulltext Access 5 Pages 2015
Strategies for psychosocial risk management in manufacturing
Fulltext Access 6 Pages 2015
Life stress as potential risk factor for depression and burnout
Fulltext Access 6 Pages 2015
On the efficacy of imperfect public-monitoring of seller reputation in e-commerce
Fulltext Access 6 Pages 2015
Determining factors leading to strategic management PR practitioner roles
Fulltext Access 7 Pages 2015
Creating competitive advantage by institutionalizing corporate social innovation
Fulltext Access 7 Pages 2015
Predictors for re-employment success in newly unemployed: A prospective cohort study
Fulltext Access 7 Pages 2015
Antecedents and consequences of export entrepreneurship
Fulltext Access 7 Pages 2015
Price competition in retailing: The importance of the price density function
Fulltext Access 8 Pages 2015
The information processing foundations of human capital resources: Leveraging insights from information processing approaches to intelligence
Fulltext Access 8 Pages 2015
Organizational factors and customers' motivation effect on insurance companies' performance
Fulltext Access 8 Pages 2015
Control in the multinational enterprise: The polycentric case of global professional service firms
Fulltext Access 8 Pages 2015
The integration of project management and organizational change management is now a necessity
Fulltext Access 8 Pages 2015
Perceived organizational career management and career adaptability as predictors of success and turnover intention among Chinese employees
Fulltext Access 8 Pages 2015
Maturity model of transdisciplinary knowledge management
Fulltext Access 8 Pages 2015
Exploring the path through which career adaptability increases job satisfaction and lowers job stress: The role of affect
Fulltext Access 9 Pages 2015
An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on “Implementing Strategies and Theories of B2B Marketing and Sales Management”
Fulltext Access 9 Pages 2015
Identifying organizational variables affecting project management office characteristics and analyzing their correlations in the Iranian project-oriented organizations of the construction industry
Fulltext Access 9 Pages 2015
The influence of relationship marketing orientation on brand equity in banks
Fulltext Access 9 Pages 2015
The effects of intrinsic and extrinsic sources of motivation on well-being depend on time of day: The moderating effects of workday accumulation
Fulltext Access 9 Pages 2015
SMEs and new ventures need business model sophistication
Fulltext Access 9 Pages 2015
Manufacturer's retailer dependence: A private branding perspective
Fulltext Access 10 Pages 2015
Will social media kill branding?
Fulltext Access 10 Pages 2015
A decision support model for determining the level of product variety with marketing and supply chain considerations
Fulltext Access 10 Pages 2015
How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster
Fulltext Access 10 Pages 2015
How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction
Fulltext Access 10 Pages 2015
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
Fulltext Access 10 Pages 2015
The real-time power of Twitter: Crisis management and leadership in an age of social media
Fulltext Access 10 Pages 2015
Intention to pay taxes or to avoid them: The impact of social value orientation
Fulltext Access 10 Pages 2015
A marketing communications approach for the digital era: Managerial guidelines for social media integration
Fulltext Access 11 Pages 2015
The role of knowledge-oriented leadership in knowledge management practices and innovation
Fulltext Access 11 Pages 2015
Purchasing: Can we bridge the gap between strategy and daily reality?
Fulltext Access 11 Pages 2015
Why are unemployed aged fifty and over less likely to find a job? A decomposition analysis
Fulltext Access 11 Pages 2015
Stakeholder management studies in mega construction projects: A review and future directions
Fulltext Access 12 Pages 2015
Plans versus people: Comparing knowledge management approaches in IT-enabled business projects
Fulltext Access 12 Pages 2015
Project success analysis framework: A knowledge-based approach in project management
Fulltext Access 12 Pages 2015
To whom does transformational leadership matter more? An examination of neurotic and introverted followers and their organizational citizenship behavior
Fulltext Access 12 Pages 2015
Retention of IT professionals: Examining the influence of empowerment, social exchange, and trust
Fulltext Access 13 Pages 2015
Self-concept clarity: Exploring its role in consumer behavior
Fulltext Access 13 Pages 2015
Toward a model for forming psychological safety climate in construction project management
Fulltext Access 13 Pages 2015
“It worked for manufacturing…!”: Operations strategy in project-based operations
Fulltext Access 13 Pages 2015
How control system information characteristics affect exporter–intermediary relationship quality
Fulltext Access 13 Pages 2015
A hybrid data mining model of feature selection algorithms and ensemble learning classifiers for credit scoring
Fulltext Access 13 Pages 2015
Project to improve knowledge management and key business results through the EFQM excellence model
Fulltext Access 14 Pages 2015
Stock price reactions to brand value announcements: Magnitude and moderators
Fulltext Access 14 Pages 2015
Benefits Realisation Management and its influence on project success and on the execution of business strategies
Fulltext Access 14 Pages 2015
Project management and its effects on project success: Cross-country and cross-industry comparisons
Fulltext Access 14 Pages 2015
Relationships between a project management methodology and project success in different project governance contexts
Fulltext Access 16 Pages 2015
Is leadership a part of me? A leader identity approach to understanding the motivation to lead
Fulltext Access 19 Pages 2015
Hedonic shopping motivations in collectivistic and individualistic consumer cultures
Fulltext Access 4 Pages 2014
Training strategic thinking: Experimental evidence
Fulltext Access 5 Pages 2014
Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation
Fulltext Access 5 Pages 2014
External environment and the moderating role of export market orientation
Fulltext Access 6 Pages 2014
Core employee based human capital and revenue productivity in small firms: An empirical investigation
Fulltext Access 7 Pages 2014
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