Organizational factors and customers' motivation effect on insurance companies' performance

This study associates organizational factors and customers' motivation with insurance companies' performance. Research model, according to resource-based view, considers the effects of age, size, and type of products. Sample comprises 202 insurance companies in Portuguese and Spanish markets between 2005 and 2007—before international financial crisis—and those companies' performance data between 2010 and 2012. Factor analysis and structural equation modeling methodology are tools for analysis. Results show that customers' necessities and confidence strongly affect organizational factors that, in turn, affect insurance companies' performance. Insurance companies' type of products and period also affect performance. This study provides important contributions to literature and practice.