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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Beyond technology: Identifying local government challenges for using digital platforms for citizen engagement
Fulltext Access 4 Pages 2018
When nothing is what it seems: A digital marketing research agenda
Fulltext Access 4 Pages 2018
A case analysis of enabling continuous software deployment through knowledge management
Fulltext Access 4 Pages 2018
Our tribute to Rodney - And the importance of Goal Directed Project Management
Fulltext Access 4 Pages 2018
Quantitative and qualitative comparative analysis in business
Fulltext Access 4 Pages 2018
Editors' letter: New research and opportunities in public relations and visual communication
Fulltext Access 4 Pages 2018
Linguistic tone and the small trader: Measurement issues, regulatory implications, and directions for future research
Fulltext Access 4 Pages 2018
Innovation, knowledge, judgment, and decision-making as virtuous cycles
Fulltext Access 4 Pages 2018
Change in business relationships and networks: Concepts and business reality
Fulltext Access 4 Pages 2018
Past, present, and future business-to-business marketing research
Fulltext Access 4 Pages 2018
Contextualizing international business research: Enhancing rigor and relevance
Fulltext Access 4 Pages 2018
The critical importance of meetings to leader and organizational success
Fulltext Access 5 Pages 2018
Brand management: Unveiling the delusion of control
Fulltext Access 5 Pages 2018
Linking social system failures: A short note on marriage and firm failure
Fulltext Access 5 Pages 2018
Transforming marketing education: Historical, contemporary and future perspectives
Fulltext Access 5 Pages 2018
Patterns of knowledge outflow from Industrial Marketing Management to major marketing and specialized journals (1999-2013): A citation analysis
Fulltext Access 5 Pages 2018
Testing auditor-client interactions without letting auditors and clients fully interact: Comments on Bennett and Hatfield (2018)
Fulltext Access 5 Pages 2018
Ethnic media advertising effectiveness, influences and implications
Fulltext Access 5 Pages 2018
Reflections on Rodney Turner's impact and the future of the field: An interview with Aaron Shenhar, Jeffrey Pinto and Graham Winch
Fulltext Access 5 Pages 2018
Family science and the work-family interface: An interview with Gary Powell and Jeffrey Greenhaus
Fulltext Access 5 Pages 2018
Daily deal shoppers: What drives social couponing?
Fulltext Access 5 Pages 2018
Vocational Behavior of Refugees: How do Refugees Seek Employment, Overcome Work-related Challenges, and Navigate Their Careers?
Fulltext Access 5 Pages 2018
Freeing “workplace prisoners” in higher education: Configurations for collective knowledge building and educational value decisions
Fulltext Access 6 Pages 2018
The power of the arts in business
Fulltext Access 6 Pages 2018
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
Fulltext Access 6 Pages 2018
Psychological Distress is increasing among customer-facing retail employees: Evidence from 1997 to 2015
Fulltext Access 6 Pages 2018
Temporal workload in economic organizations: A hidden non-linear condition of economic efficiency
Fulltext Access 6 Pages 2018
Value-creation processes in artistic interventions and beyond: Engaging conflicting orders of worth
Fulltext Access 6 Pages 2018
Spotlight on customization: An analysis of necessity and sufficiency in services
Fulltext Access 6 Pages 2018
Questionnaire of entrepreneurial success - Report on the initial stage of method construction
Fulltext Access 6 Pages 2018
International portfolio diversification in the Nigerian stock market: A global financial crisis perspective
Fulltext Access 6 Pages 2018
Developing human resource data risk management in the age of big data
Fulltext Access 6 Pages 2018
Usage intensity of mobile medical apps: A tale of two methods
Fulltext Access 6 Pages 2018
Entrepreneurial paths to family firm performance
Fulltext Access 6 Pages 2018
Improving records management to promote transparency and prevent corruption
Fulltext Access 6 Pages 2018
The process of Technology Leapfrogging: Case analysis of the national ICT infrastructure development journey of Azerbaijan
Fulltext Access 6 Pages 2018
The capabilities approach and values of sustainability: Towards an inclusive Pedagogy
Fulltext Access 6 Pages 2018
Using intuitive awakening for business students to enhance strategic thinking skills
Fulltext Access 6 Pages 2018
What can the brand manager expect from Facebook?
Fulltext Access 6 Pages 2018
Mediation analysis revisited: Practical suggestions for addressing common deficiencies
Fulltext Access 6 Pages 2018
Peter Laplaca: A case study
Fulltext Access 6 Pages 2018
From gambling exposure to adaptation: Implications for casino sustainability
Fulltext Access 6 Pages 2018
Understanding quality and satisfaction in public hospital services: A nationwide inpatient survey in Greece
Fulltext Access 6 Pages 2018
Citation classics from Industrial Marketing Management: Celebrating forty-seven years of publications on business-to-business marketing management
Fulltext Access 6 Pages 2018
The mobile shopping revolution: An interview with Chuck Martin
Fulltext Access 6 Pages 2018
Keeping it light: Introducing a model of levity at work
Fulltext Access 6 Pages 2018
A case analysis of securing organisations against information leakage through online social networking
Fulltext Access 6 Pages 2018
Regional innovation and firm performance
Fulltext Access 6 Pages 2018
Still fighting the good fight: An analysis of student activism and institutional response
Fulltext Access 6 Pages 2018
Reflections on the absence of formal reflection in public relations education and practice
Fulltext Access 6 Pages 2018
Unpacking the disclosure package: Using experiments to investigate investor reactions to narrative disclosures
Fulltext Access 6 Pages 2018
Executive Summaries
Fulltext Access 6 Pages 2018
Executive Summaries
Fulltext Access 6 Pages 2018
Impact of investments in training and advertising on the market value relevance of a company's intangibles: The effect of the economic crisis in Spain
Fulltext Access 6 Pages 2018
Reexamining dual-class stock
Fulltext Access 6 Pages 2018
Can entrepreneurship channel overqualification in young university graduates in the European Union?
Fulltext Access 6 Pages 2018
Corporate governance and financial performance: The role of ownership and board structure
Fulltext Access 6 Pages 2018
Low-cost trends in audit fees and their impact on service quality
Fulltext Access 6 Pages 2018
Imitation-related performance outcomes in social trading: A configurational approach
Fulltext Access 6 Pages 2018
Determinants of silent and explicit industrial design
Fulltext Access 7 Pages 2018
The role of regulation and financial compensation on trust recovery
Fulltext Access 7 Pages 2018
Yes, they can do it! Exploring female expatriates' effectiveness
Fulltext Access 7 Pages 2018
The cost of homogeneity in life cycle pension funds: An explanation to demand's inelasticity of Mexican pension funds with a performance attribution test
Fulltext Access 7 Pages 2018
How to revise, and revise really well, for premier academic journals
Fulltext Access 7 Pages 2018
Influence of the entrepreneur's social identity on business performance through effectuation
Fulltext Access 7 Pages 2018
Socially responsible HR practices and their effects on employees' wellbeing: Empirical evidence from Catalonia, Spain
Fulltext Access 7 Pages 2018
Multinational firms and the extractive sectors in the 21st century: Can they drive development?
Fulltext Access 7 Pages 2018
Organizational resilience
Fulltext Access 7 Pages 2018
Making the case for male champions for gender inclusiveness at work
Fulltext Access 7 Pages 2018
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
Fulltext Access 7 Pages 2018
Building small firm performance through intellectual capital development: Exploring innovation as the “black box”
Fulltext Access 7 Pages 2018
Factors affecting late adoption of digital innovations
Fulltext Access 7 Pages 2018
Creating high performance teamwork in organizations
Fulltext Access 7 Pages 2018
Go boldly!
Fulltext Access 7 Pages 2018
Virtual currency as an inclusive monetary innovation for the unbanked poor
Fulltext Access 7 Pages 2018
Evaluation of service quality in facebook-based group-buying
Fulltext Access 7 Pages 2018
Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry
Fulltext Access 7 Pages 2018
Assessing new correlation-based collaborative filtering approaches for binary market basket data
Fulltext Access 7 Pages 2018
Exploring the multi-sided nature of crowdfunding campaign success
Fulltext Access 7 Pages 2018
Challenges and opportunities for marketers in the emerging markets
Fulltext Access 7 Pages 2018
Examining relationship value in cross-border business relationships: A comparison between correlational and configurational approaches
Fulltext Access 7 Pages 2018
Shifting metaphors, shifting mindsets: Using music to change the key of conflict
Fulltext Access 7 Pages 2018
When the arts inspire businesses: Museums as a heritage redefinition tool of brands
Fulltext Access 7 Pages 2018
Love or hate, depends on who's saying it: How legitimacy of brand rejection alters brand preferences
Fulltext Access 7 Pages 2018
Earnings and capital management in European banks - Combining a multivariate regression with a qualitative comparative analysis
Fulltext Access 7 Pages 2018
Dynamic capabilities, operational changes, and performance outcomes in the media industry
Fulltext Access 7 Pages 2018
Analyzing data quality issues in research information systems via data profiling
Fulltext Access 7 Pages 2018
A quality-facilitated socialization model of social commerce decisions
Fulltext Access 7 Pages 2018
Menstrual cycle effects on prosocial orientation, gift giving, and charitable giving
Fulltext Access 7 Pages 2018
Cognitive cryptography techniques for intelligent information management
Fulltext Access 7 Pages 2018
Are promoters valuable customers? An application of the net promoter scale to predict future customer spend
Fulltext Access 7 Pages 2018
How CEOs use Twitter: A comparative analysis of Global and Latin American companies
Fulltext Access 7 Pages 2018
Your gift choice for your boss versus your subordinate would not be the same: The interplay of power and giver-receiver role on consumers' gift preferences
Fulltext Access 7 Pages 2018
Bankruptcy prediction in the agribusiness sector: Lessons from quantitative and qualitative approaches
Fulltext Access 7 Pages 2018
Kurt Lewin's change model: A critical review of the role of leadership and employee involvement in organizational change
Fulltext Access 7 Pages 2018
Climate change, ethics and sustainability: An innovative approach
Fulltext Access 7 Pages 2018
Why are your reward strategies not working? The role of shareholder value, country context, and employee voice
Fulltext Access 7 Pages 2018
The role of resilience capabilities in shaping how firms respond to disruptions
Fulltext Access 7 Pages 2018
Investigating the value of a peer-to-peer mentoring experience
Fulltext Access 7 Pages 2018
Strength of the association between R&D volatility and firm growth: The roles of corporate governance and tangible asset volatility
Fulltext Access 7 Pages 2018
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