| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 11027557 | Australasian Marketing Journal (AMJ) | 2018 | 4 Pages |
Abstract
æ°ååççªç ´ä¸æææ人们对å¸åºåè¥éå®è·µçæ®é认è¯, 让æ们æé«éè·éæ°ææ³æ们ç产å. éè¿æ°ååçè¶
ç°å®ä¸»ä¹, æ们çå°è¯¥é¢åç主è¦æ°å
´æ½®æµ: (1) 被夸大çç°å®æ¯å¦çå®? (2) éç¨æ°æ®ä¿æ¤æ¡ä¾ (GDPR) å°±æ¯æ好çä¿æ¤æ¡ä¾; (3) 个ä½å¹¶é个ä½; (4) å°å¿ (ææ) æ¨çè¯è¨;以å (4 ¾) æé«æ¨çé³é. ä¹è®¸å§. æ ¹æ®è¿äºè¶å¿, æ们å¶å®äºæªæ¥ç 究çæ¥ç¨, 以å®ç°æ°ååä¸çææä¾çæºä¼.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ko de Ruyter, Debbie Isobel Keeling, Liem Viet Ngo,