Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7431421 | Australasian Marketing Journal (AMJ) | 2018 | 6 Pages |
Abstract
管çè
ä¸è½å¿½è§ç¤¾äº¤åªä½,ä»ä»¬ç°å¨æ´å ç¸ä¿¡ç¤¾äº¤åªä½æ´»å¨å»¶ä¼¸äºåçå½±åå以åä¸æ¶è´¹è
çæ¥è§¦. Facebook æ¯åçå
容ä¸æå¢å çåè¶ç¤¾äº¤åªä½. ä» Interbrand ãæä½³å
¨çåçæ¥åãä¸éåºçä¸ç¾ä¸ªåçææäºæ¬ç 究çä¾æ®,æ¨å¨è¯éªç»è¿åçå¡é ç Facebook 页é¢å¨ç¨æ·æ©å±åå¸å¼è½åæ¹é¢çç¸å
³ç 究å½é¢. ç»è¿åçå¡é ç Facebook 页é¢æè·åçæ°æ®å¾å° Socialbaker æ°æ®çè¡¥å
. å¨åçè§æ¨¡ä¸ Facebook ç²ä¸æ°éä¹é´æ²¡æåç°ç¸å
³æ§,èç¨æ·åä¸åº¦ååçè§æ¨¡ä¹é´æ²¡æ对åºå
³ç³». ä½è
æ¢è®¨äºä¸ææ©å¤§çè¦çèå´,ä¸ææåçåä¸åº¦,äºå¨åæ´»å¨ä»¥å对社交åªä½æç¥çå½±å,并æåºç®¡ç Facebook æ´»å¨ç建议. éè¦ä»è´¹å¹¿åæ©å¤§å¯¹æææ½å¨ç¨æ·ç±»å«çåçè¦ç.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Desislava Sitta, Margaret Faulkner, Philip Stern,