| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7431843 | Industrial Marketing Management | 2018 | 4 Pages |
Abstract
This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Adam Lindgreen, C. Anthony Di Benedetto, Jens Geersbro, Thomas Ritter,