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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The role of store image, perceived quality, trust and perceived value in predicting consumers' purchase intentions towards organic private label food
Fulltext Access 7 Pages 2018
What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
Fulltext Access 7 Pages 2018
The determinants of stakeholder engagement in digital platforms
Fulltext Access 7 Pages 2018
A quality-facilitated socialization model of social commerce decisions
Fulltext Access 7 Pages 2018
Reading the room: Leveraging popular business books to enhance organizational performance
Fulltext Access 7 Pages 2018
Bankruptcy prediction in the agribusiness sector: Lessons from quantitative and qualitative approaches
Fulltext Access 7 Pages 2018
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
Fulltext Access 7 Pages 2018
To what extent luxury retailing can be smart?
Fulltext Access 7 Pages 2018
Multinational firms and the extractive sectors in the 21st century: Can they drive development?
Fulltext Access 7 Pages 2018
Fashion companies and customer satisfaction: A relation mediated by Information and Communication Technologies
Fulltext Access 7 Pages 2018
Effects of online review positiveness and review score inconsistency on sales: A comparison by product involvement
Fulltext Access 7 Pages 2018
Creating high performance teamwork in organizations
Fulltext Access 7 Pages 2018
Your gift choice for your boss versus your subordinate would not be the same: The interplay of power and giver-receiver role on consumers' gift preferences
Fulltext Access 7 Pages 2018
Making the case for male champions for gender inclusiveness at work
Fulltext Access 7 Pages 2018
Building small firm performance through intellectual capital development: Exploring innovation as the “black box”
Fulltext Access 7 Pages 2018
Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry
Fulltext Access 7 Pages 2018
Menstrual cycle effects on prosocial orientation, gift giving, and charitable giving
Fulltext Access 7 Pages 2018
Climate change, ethics and sustainability: An innovative approach
Fulltext Access 7 Pages 2018
Earnings and capital management in European banks - Combining a multivariate regression with a qualitative comparative analysis
Fulltext Access 7 Pages 2018
Are promoters valuable customers? An application of the net promoter scale to predict future customer spend
Fulltext Access 7 Pages 2018
Virtual currency as an inclusive monetary innovation for the unbanked poor
Fulltext Access 7 Pages 2018
Understanding key skills for information security managers
Fulltext Access 8 Pages 2018
Untangling the relationship between surveillance concerns and acceptability
Fulltext Access 8 Pages 2018
Knowledge system commitment and knowledge sharing intention: The role of personal information management motivation
Fulltext Access 8 Pages 2018
Longer online reviews are not necessarily better
Fulltext Access 8 Pages 2018
Potential of science to address the hunger issue: Ecology, biotechnology, cattle breeding and the large pantry of the sea
Fulltext Access 8 Pages 2018
Factors affecting consumers' acceptance of e-commerce consumer credit service
Fulltext Access 8 Pages 2018
A mixed method investigation of sharing economy driven car-hailing services: Online and offline perspectives
Fulltext Access 8 Pages 2018
Sports clubs' use of social media to increase spectator interest
Fulltext Access 8 Pages 2018
How does salesperson connectedness impact performance? It depends upon the level of internal volatility
Fulltext Access 8 Pages 2018
Wine productivity per farm size: A maximum entropy application
Fulltext Access 8 Pages 2018
Finding the sweet spot between art and business in analogically mediated inquiry
Fulltext Access 8 Pages 2018
Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future
Fulltext Access 8 Pages 2018
Developing a film-based service experience blueprinting technique
Fulltext Access 8 Pages 2018
Art, science and organisational interactions: Exploring the value of artist residencies on campus
Fulltext Access 8 Pages 2018
The emotional value of arts-based initiatives: Strengthening the luxury brand-consumer relationship
Fulltext Access 8 Pages 2018
Buyer-seller amount-price equilibrium for prepaid services: Implication for promotional pricing
Fulltext Access 8 Pages 2018
Consumer ethnocentrism, market mavenism and social network analysis
Fulltext Access 8 Pages 2018
Consumer advocacy for luxury brands
Fulltext Access 8 Pages 2018
Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism
Fulltext Access 8 Pages 2018
Indirect reciprocity and reputation management: Interdisciplinary findings from evolutionary biology and economics
Fulltext Access 8 Pages 2018
Pairs trading techniques: An empirical contrast
Fulltext Access 8 Pages 2018
Improving the Candidate Experience
Fulltext Access 8 Pages 2018
Delivering a superior customer experience in solutions delivery processes: Seven factors for success
Fulltext Access 8 Pages 2018
The survival consequences of intellectual property for retail ventures
Fulltext Access 8 Pages 2018
The proactive employee on the floor of the store and the impact on customer satisfaction
Fulltext Access 8 Pages 2018
On carrot cake and marketing education: A perspective on balancing skills for employability
Fulltext Access 8 Pages 2018
Marketing video-enabled social media as part of your e-recruitment strategy: Stop trying to be trendy
Fulltext Access 8 Pages 2018
How service quality and outcome confidence drive pre-outcome word-of-mouth
Fulltext Access 8 Pages 2018
The flagship stores as sustainability communication channels for luxury fashion retailers
Fulltext Access 8 Pages 2018
How to write really good articles for premier academic journals
Fulltext Access 8 Pages 2018
'I show off, so I am well off': Subjective economic well-being and conspicuous consumption in an emerging economy
Fulltext Access 8 Pages 2018
The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness
Fulltext Access 8 Pages 2018
The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing
Fulltext Access 8 Pages 2018
Value co-creation: The role of actor competence
Fulltext Access 8 Pages 2018
The burden of rank: The impact of preferred supplier status on excessive buyer requests
Fulltext Access 8 Pages 2018
The scope of corporate social responsibility in networked multinational enterprises
Fulltext Access 8 Pages 2018
Relationship between boardroom independence and corporate performance: Reflections and perspectives
Fulltext Access 8 Pages 2018
Collective corruption-How to live with it: Towards a projection theory of post-crisis corruption perpetuation
Fulltext Access 8 Pages 2018
Financial reporting in Europe: Prospects for research
Fulltext Access 8 Pages 2018
Social media? It's serious! Understanding the dark side of social media
Fulltext Access 8 Pages 2018
Triadic relationships in healthcare
Fulltext Access 8 Pages 2018
Understanding innovation
Fulltext Access 8 Pages 2018
Building a human brand: Brand anthropomorphism unravelled
Fulltext Access 8 Pages 2018
Employee brand engagement on social media: Managing optimism and commonality
Fulltext Access 8 Pages 2018
Multibusiness firms and performance in Italy. What role does relatedness play?
Fulltext Access 8 Pages 2018
Why do self-initiated expatriates quit their jobs: The role of job embeddedness and shocks in explaining turnover intentions
Fulltext Access 8 Pages 2018
Board diversity and corporate investment oversight
Fulltext Access 8 Pages 2018
Organizational slack as an enabler of internationalization: The case of large Brazilian firms
Fulltext Access 8 Pages 2018
Emotional proficiency for excellence
Fulltext Access 8 Pages 2018
The process of strategic work modeling:
Fulltext Access 8 Pages 2018
Work engagement in Europe
Fulltext Access 8 Pages 2018
A model of integrated leadership
Fulltext Access 8 Pages 2018
Cooperation and turn taking in finitely-repeated prisoners' dilemmas: An experimental analysis
Fulltext Access 8 Pages 2018
Firm communication and investor response: A framework and discussion integrating social media
Fulltext Access 8 Pages 2018
Bridging the research-practice divide: Harnessing expertise collaboration in making a wider set of contributions
Fulltext Access 8 Pages 2018
Recommendation system development for fashion retail e-commerce
Fulltext Access 8 Pages 2018
Projects as temporary organizations: An agenda for further theorizing the interorganizational dimension
Fulltext Access 8 Pages 2018
Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study
Fulltext Access 8 Pages 2018
Governance as a Source of Family Firm Heterogeneity
Fulltext Access 8 Pages 2018
Two paths to organizational effectiveness - Product advantage and life-cycle flexibility
Fulltext Access 8 Pages 2018
What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users
Fulltext Access 8 Pages 2018
Capital as the lens that Bourdieu Pierres through: Public relations, social theory, and rhetoric
Fulltext Access 8 Pages 2018
Strategic diagnosis of information processing structures and commercialization in new ventures
Fulltext Access 8 Pages 2018
Conspicuous consumption in emerging market: The case of Chinese migrant workers
Fulltext Access 8 Pages 2018
Power distance belief and preference for transparency
Fulltext Access 8 Pages 2018
Exploring the staff localization of Taiwanese MNC subsidiaries in China: Effects of size, operation time, location, and local-market focus
Fulltext Access 8 Pages 2018
Gambling behavior: Instant versus traditional lotteries
Fulltext Access 8 Pages 2018
Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users
Fulltext Access 8 Pages 2018
Retailers beware: On denied product returns and consumer behavior
Fulltext Access 8 Pages 2018
When indulgence gets the best of you: Unexpected consequences of prepayment
Fulltext Access 8 Pages 2018
Business network commons and their fragilities: Emerging configurations of local organizational fields
Fulltext Access 8 Pages 2018
Greening the workplace through social sustainability among co-workers
Fulltext Access 8 Pages 2018
Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship
Fulltext Access 8 Pages 2018
Determinants of migratory flow in Europe: A fuzzy-set approach
Fulltext Access 8 Pages 2018
Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites
Fulltext Access 8 Pages 2018
Analysis of factors affecting financial inclusion: Ecosystem view
Fulltext Access 8 Pages 2018
Untangling intense engagement in entrepreneurship: Role overload and obsessive passion in early-stage entrepreneurs
Fulltext Access 8 Pages 2018
Alliances of service firms and manufacturers: Relations and configurations of entrepreneurial orientation and hybrid innovation
Fulltext Access 8 Pages 2018
Domestic economic and social conditions empowering female entrepreneurship
Fulltext Access 8 Pages 2018
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