Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7425120 | Journal of Business Research | 2018 | 8 Pages |
Abstract
The present study used the fuzzy-set qualitative comparative analysis method to examine gambling participation. The research model focused on how gamblers' motivations and demographic and socioeconomic profiles combine to form different configurations affecting gambling activities. The analysis revealed that lotteries should not be treated as a homogeneous product. For instance, instant lotteries are popular among younger individuals, females, and individuals from lower income and educational groups with self-esteem motivations. National lottery gamblers are older and driven by safety motivations. The Euromilhões game attracts males with financial motivations. Therefore, different types of lotteries appeal to heterogeneous demographics and motivations.
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Authors
Ana Brochado, Maria Santos, Fernando Oliveira, José Esperança,