| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 11027571 | Australasian Marketing Journal (AMJ) | 2018 | 8 Pages |
Abstract
æ¬ææ¢è®¨äºæ¶è´¹è
å¨åç满æ度,åçå¿ è¯åº¦å奢ä¾åçä¾æ度æ¹é¢è¡¨ç°åºç对奢ä¾åççæ¥æ¤. ç¸å
³æ°æ®ééèªæ¾³å¤§å©äºå¨çº¿æ¶è´¹è
å§åä¼ (nâ¯=â¯393) , 并éè¿ç»ææ¹ç¨æ¨¡åè¿è¡åæ. ç»æåç°å¥¢ä¾åçä¾æ度对æ¶è´¹è
æ¥æ¤çå½±åè¦å¤§äºåç满æ度ååçå¿ è¯åº¦çå½±å. é¤äºåçå¿ è¯åº¦çè°èä½ç¨å¤, æ¬æè¿æ¢è®¨äºå¥¢ä¾åæ¶è´¹è
å¨æ¶è´¹è
æ¥æ¤æ¹é¢çå°å¢. è¿äºç 究ç»æ让奢ä¾åçå¦è
åä»ä¸è
è½å¤äºè§£å°æ¶è´¹è
æ¥æ¤çå
å¨æ
åµ.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Anwar Sadat Shimul, Ian Phau,