| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7429001 | International Journal of Information Management | 2018 | 8 Pages |
Abstract
- Fourteen promotion activities of Ant Check Later are summarized.
- Bonus, quota lifting, and scenario enrichment are extracted from these activities.
- Quota lifting and scenario enrichment promote users to continue using the service.
- Bonus and scenario enrichment foster non-users' intention to use the service.
- Scenario enrichment is the most important factor among the three factors.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management Information Systems
Authors
Lin Jia, Geng Xue, Yuwei Fu, Longjia Xu,