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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Didn't roger that: Social media message complexity and situational awareness of emergency responders
Fulltext Access 9 Pages 2018
Investigating the effectiveness of retailers' mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective
Fulltext Access 9 Pages 2018
Designing retail spaces for inclusion
Fulltext Access 9 Pages 2018
Together always better? The impact of shopping companions and shopping motivation on adolescents' shopping experience
Fulltext Access 9 Pages 2018
Fun and fair, and I don't care: The role of enjoyment, fairness and subjective norms on online gambling intentions
Fulltext Access 9 Pages 2018
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
Fulltext Access 9 Pages 2018
Business network becoming: Figurations of time, change and process
Fulltext Access 9 Pages 2018
Value-based pricing and cognitive biases: An overview for business markets
Fulltext Access 9 Pages 2018
Coopetition in regional clusters: Keep calm and expect unexpected changes
Fulltext Access 9 Pages 2018
Have your cake and eat it too: Achieving scientific legitimacy
Fulltext Access 9 Pages 2018
Experiential learning: Helping students to become 'career-ready'
Fulltext Access 9 Pages 2018
Using 'smartness' to reorganise sectors: Energy infrastructure and information engagement
Fulltext Access 9 Pages 2018
Complaint as a persuasion attempt: Front line employees' perceptions of complaint legitimacy
Fulltext Access 9 Pages 2018
A conceptual framework for technology-enabled and technology-dependent user behavior toward device mesh and mesh app
Fulltext Access 9 Pages 2018
The determinants of voluntary traceability standards. The case of the wine sector
Fulltext Access 9 Pages 2018
The subjective norms of sustainable consumption: A cross-cultural exploration
Fulltext Access 9 Pages 2018
Artrepreneurship and learning in ethnic markets
Fulltext Access 9 Pages 2018
The inspirational power of arts on creativity
Fulltext Access 9 Pages 2018
Better together? Harnessing the power of brand placement through program sponsorship messages
Fulltext Access 9 Pages 2018
The double-edged effects of the corporate venture capital unit's structural autonomy on corporate investors' explorative and exploitative innovation
Fulltext Access 9 Pages 2018
Entrepreneurial identity formation during the initial entrepreneurial experience: The influence of simulation feedback and existing identity
Fulltext Access 9 Pages 2018
The role of emotions in the choice to adopt, or resist, innovations by Irish dairy farmers
Fulltext Access 9 Pages 2018
A bibliometric analysis of creativity in the field of business economics
Fulltext Access 9 Pages 2018
Making hindsight foresight
Fulltext Access 9 Pages 2018
Willingness to pay more for green products: The interplay of consumer characteristics and customer participation
Fulltext Access 9 Pages 2018
Beyond the shadow of a doubt: The effect of consumer knowledge on restaurant evaluation
Fulltext Access 9 Pages 2018
Transformative retail services: Elevating loyalty through customer well-being
Fulltext Access 9 Pages 2018
Predicting purchase intention of electric vehicles in Hong Kong
Fulltext Access 9 Pages 2018
Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger
Fulltext Access 9 Pages 2018
Triggers entrepreneurship among creative consumers
Fulltext Access 9 Pages 2018
Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective
Fulltext Access 9 Pages 2018
Ritualistic sacrifice in crisis communication: A case for eliminating scapegoating from the crisis/apologia lexicon
Fulltext Access 9 Pages 2018
Corporate ownership and the theory of the multinational enterprise
Fulltext Access 9 Pages 2018
Determinants of the spending of sporting tourists: The case of attendees at professional basketball
Fulltext Access 9 Pages 2018
Social software and internal communicators' gatekeeping sense of self
Fulltext Access 9 Pages 2018
Identifying the geography of online shopping adoption in Belgium
Fulltext Access 9 Pages 2018
We've shopped before: Exploring instructions as an influence on mystery shopper reporting
Fulltext Access 9 Pages 2018
Streaming apps: What consumers value
Fulltext Access 9 Pages 2018
Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future
Fulltext Access 9 Pages 2018
Customer reviews are not always informative: The impact of effortful versus heuristic processing
Fulltext Access 9 Pages 2018
Store satisfaction and store loyalty: The moderating role of store atmosphere
Fulltext Access 9 Pages 2018
Curiosity motivated vacation destination choice in a reward and variety-seeking perspective
Fulltext Access 9 Pages 2018
Exploring consumers' skincare retail patronage
Fulltext Access 9 Pages 2018
Profiling the entitled consumer when individualism and collectivism are co-dominant
Fulltext Access 9 Pages 2018
Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment
Fulltext Access 9 Pages 2018
Transparency tested: The influence of message features on public perceptions of organizational transparency
Fulltext Access 9 Pages 2018
Managerial assessments of export performance: What do they reflect?
Fulltext Access 9 Pages 2018
Bridging what we know: The effect of cognitive distance on knowledge-intensive business services produced offshore
Fulltext Access 9 Pages 2018
Religious belief and international business negotiations: Does faith influence negotiator behaviour?
Fulltext Access 9 Pages 2018
Active aging at work
Fulltext Access 9 Pages 2018
Larger than life
Fulltext Access 9 Pages 2018
Entrepreneurial intention among engineering students: The role of entrepreneurship education
Fulltext Access 9 Pages 2018
Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles
Fulltext Access 9 Pages 2018
Integrating consumers' motives with suppliers' solutions to combat Shanzhai: A phenomenon beyond counterfeit
Fulltext Access 9 Pages 2018
Evidence-based recommendations for employee performance monitoring
Fulltext Access 9 Pages 2018
Working and organizing in the age of the learning algorithm
Fulltext Access 9 Pages 2018
Managerial incentives, myopic loss aversion, and firm risk: A comparison of family and non-family firms
Fulltext Access 9 Pages 2018
Understanding internal conditions driving ordinary and dynamic capabilities in Indian high-tech firms
Fulltext Access 9 Pages 2018
The role of message specificity in corporate social responsibility communication
Fulltext Access 9 Pages 2018
Looking for motivational routes for employee-generated innovation: Employees' scouting behavior
Fulltext Access 9 Pages 2018
Exploring the microfoundations of servitization: How individual actions overcome organizational resistance
Fulltext Access 9 Pages 2018
Power struggles: A sociological approach to activist communication
Fulltext Access 9 Pages 2018
Publicizing atrocity and legitimizing outrage: Picasso's Guernica
Fulltext Access 9 Pages 2018
Open Science now: A systematic literature review for an integrated definition
Fulltext Access 9 Pages 2018
The Flint water crisis: An analysis of public relations as a mediator between human and corporate persons
Fulltext Access 9 Pages 2018
Where are the women? An examination of research on women and leadership in public relations
Fulltext Access 9 Pages 2018
Experience-based human capital or fixed paradigm problem? CEO tenure, contextual influences, and corporate social (ir)responsibility
Fulltext Access 9 Pages 2018
Exploring the relationship between corporate reputation and the public's crisis communication on social media
Fulltext Access 9 Pages 2018
Collaboration and conflict between agencies and clients
Fulltext Access 9 Pages 2018
“One of these days, things are going to change!” How do you make sense of market disruption?
Fulltext Access 10 Pages 2018
How and why to assess workplace design: Facilities management supports human resources
Fulltext Access 10 Pages 2018
From “me” to “we”: The role of construal level in promoting maximized joint outcomes
Fulltext Access 10 Pages 2018
Feeling disconnected from others: The effects of ambient darkness on hedonic choice
Fulltext Access 10 Pages 2018
Mentoring in family businesses: Toward an understanding of commitment outcomes
Fulltext Access 10 Pages 2018
Acting on distances: A topology of accounting inscriptions
Fulltext Access 10 Pages 2018
Doing strategy in project-based organizations: Actors and patterns of action
Fulltext Access 10 Pages 2018
Impact of quality performance ambiguity on contractor's opportunistic behaviors in person-to-organization projects: The mediating roles of contract design and application
Fulltext Access 10 Pages 2018
Digital innovation and transformation: An institutional perspective
Fulltext Access 10 Pages 2018
A generalized stereotype learning approach and its instantiation in trust modeling
Fulltext Access 10 Pages 2018
The management of the project-based organization: A personal reflection
Fulltext Access 10 Pages 2018
The many faces of leadership: Proposing research agenda through a review of literature
Fulltext Access 10 Pages 2018
Brand addiction: Exploring the concept and its definition through an experiential lens
Fulltext Access 10 Pages 2018
Dynamic trends in online product ratings: A diagnostic utility explanation
Fulltext Access 10 Pages 2018
The impact of media richness on consumer information search and choice
Fulltext Access 10 Pages 2018
How brand concept affects consumer response to product recalls: A longitudinal study in the U.S. auto industry
Fulltext Access 10 Pages 2018
The emergence of entrepreneurial ecosystems: A complex adaptive systems approach
Fulltext Access 10 Pages 2018
Men hate it, women love it: Guilty pleasure advertising messages
Fulltext Access 10 Pages 2018
The trickle-down of work engagement from leader to follower: The roles of optimism and self-efficacy
Fulltext Access 10 Pages 2018
Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
Fulltext Access 10 Pages 2018
What is co-creation? An interactional creation framework and its implications for value creation
Fulltext Access 10 Pages 2018
Much ado about nothing: No fear of becoming a multinational
Fulltext Access 10 Pages 2018
Corporate social responsibility and financial performance: An empirical analysis of Indian banks
Fulltext Access 10 Pages 2018
Can social support alleviate stress while shopping in crowded retail environments?
Fulltext Access 10 Pages 2018
Communication after an integrity-based trust violation: How organizational account giving affects trust
Fulltext Access 10 Pages 2018
The role of a municipality's financial health in a firm's siting decision
Fulltext Access 10 Pages 2018
Unraveling firm-level activities for shaping markets
Fulltext Access 10 Pages 2018
How does influence strategy work? The moderating role of cognitive institutional profile and mediating role of commitment
Fulltext Access 10 Pages 2018
How to brand your private labels
Fulltext Access 10 Pages 2018
A school is “a building that has four walls…with tomorrow inside”: Toward the reinvention of the business school
Fulltext Access 10 Pages 2018
The poetry of intriguing ideas, logical arguments and rigorous methods in management
Fulltext Access 10 Pages 2018
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