| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7431366 | Australasian Marketing Journal (AMJ) | 2018 | 9 Pages |
Abstract
å½ä»çæ¯ä¸çé¢ä¸´ç«äºæ§çå级就ä¸å¸åº, èåæ¶åä¸å大é¢åçé主å渴æ±"å好工ä½åå¤"çæ ¡å. æ们对æ¯ä¸çææ½å¨æ§é¢æ, æå¾
ä»ä»¬éè¿å¦ä¹ å, é¤äºä»
ä»
åå¾æç»æ绩å¤, ä»ä»¬å¯ä»¥ææºä¼ç§¯æä»äºå
¶æåæè²çå
¶ä»é¢åå·¥ä½. è½ç¶"å好工ä½åå¤"ä¾ç¶æ¯éè¦çç®æ , ä½é«çæè²æºæåºè¯¥èèæ´é¿æçæ¿ä»£è
:"å好èä¸åå¤ç"æ¯ä¸ç. æ¬æ¦å¿µæ§è®ºæèèäºè¿ä¸åå, 并æåºäºä¸ç³»åå¯ä¾æ¿ä»£çç»éªæ§å¦ä¹ æ´»å¨, 让å¸åºè¥éçå¦çå
·å¤“ç°å®ä¸ç”çç»å. å
¶ç®çå¨äºè¡¨æ, éè¿ä¸ºå¦çæä¾ä¸ä»
å¯ä»¥èå“ç»ç»”è§ç¹,è¿å¯ä»¥èå客æ·è§ç¹ä»¥åèåä½éªäºå¨ççæ´»ç¯å¢çæºä¼, å¦ç们å°æ¥ææ´å
¨é¢çè§è§, å¯ä»¥å¯¹å
¶èä¸ç涯åå±çæ¹åä½åºææºåççå³å®.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Daniela Spanjaard, Tim Hall, Nicole Stegemann,