| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7433599 | Journal of Retailing and Consumer Services | 2018 | 9 Pages |
Abstract
- This paper mainly examines the effect of store satisfaction and store atmosphere on loyalty in a longitudinal way.
- Findings based on panel data analysis of 623 individuals are presented.
- The moderating role of store atmosphere is established, because an increasing value of SATM reduces the impact of SS on SL.
- The results provide useful implications for retail managers aimed at improving store loyalty.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Barbara Francioni, Elisabetta Savelli, Marco Cioppi,