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Marketing Research Articles

Reimagining dialogue in public relations: Bakhtin and open dialogue in the public sphere
Fulltext Access 10 Pages 2018
Understanding multichannel shopper journey configuration: An application of goal theory
Fulltext Access 10 Pages 2018
A comparative study of the application of systems thinking in achieving organizational effectiveness in Malaysian and Pakistani banks
Fulltext Access 10 Pages 2018
Knowledge spillovers through quality control requirements on innovation development of global suppliers: The firm size effects
Fulltext Access 10 Pages 2018
In the eye of the beholder? An eye-tracking experiment on emergent leadership in team interactions
Fulltext Access 10 Pages 2018
Social influence on innovation resistance in internet banking services
Fulltext Access 10 Pages 2018
Power-based behaviors in supply chains and their effects on relational satisfaction: A fresh perspective and directions for research
Fulltext Access 10 Pages 2018
Acting on distances: A topology of accounting inscriptions
Fulltext Access 10 Pages 2018
Predicting the helpfulness of online product reviews: A multilingual approach
Fulltext Access 10 Pages 2018
Public relations and the rise of hypermodern values: Exploring the profession in Europe
Fulltext Access 10 Pages 2018
A cross-national study of knowledge, government intervention, and innovative nascent entrepreneurship
Fulltext Access 10 Pages 2018
Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India
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Framing the Women's March on Washington: Media coverage and organizational messaging alignment
Fulltext Access 10 Pages 2018
The role of a municipality's financial health in a firm's siting decision
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Salesperson regulatory knowledge and sales performance
Fulltext Access 10 Pages 2018
The influence of alliance experience on acquisition premiums and post-acquisition performance
Fulltext Access 10 Pages 2018
From silence to condemnation: Institutional responses to “travel ban” Executive Order 13769
Fulltext Access 10 Pages 2018
How to brand your private labels
Fulltext Access 10 Pages 2018
The influence of accountability for the crisis and type of crisis communication on people's behavior, feelings and relationship with the government
Fulltext Access 10 Pages 2018
The role of economic and normative signals in international prosocial crowdfunding: An illustration using market orientation and psychological capital
Fulltext Access 10 Pages 2018
Reconstituting lean in healthcare: From waste elimination toward 'queue-less' patient-focused care
Fulltext Access 10 Pages 2018
Factors that influence organisational crisis perception from an internal stakeholder's point of view
Fulltext Access 10 Pages 2018
Getting emotional: An emotion-cognition dual-factor model of crisis communication
Fulltext Access 10 Pages 2018
The analytics paradigm in business research
Fulltext Access 10 Pages 2018
How vital is the role of affect on post-adoption behaviors? An examination of social commerce users
Fulltext Access 11 Pages 2018
Investment in corporate social responsibility, disclosure practices, and financial performance of banks in Nigeria
Fulltext Access 11 Pages 2018
Exploratory wine consumer behavior in a transitional market: The case of Poland
Fulltext Access 11 Pages 2018
Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce
Fulltext Access 11 Pages 2018
Explaining women's presence on corporate boards: The institutionalization of progressive gender-related policies
Fulltext Access 11 Pages 2018
Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
Fulltext Access 11 Pages 2018
Family ownership and family involvement as antecedents of strategic action: A longitudinal study of initial international entry
Fulltext Access 11 Pages 2018
Meaningful work and artistic interventions in organizations: Conceptual development and empirical exploration
Fulltext Access 11 Pages 2018
The moderating role of cultural intelligence in the relationship between cultural orientations and conflict management styles
Fulltext Access 11 Pages 2018
It's a match when green meets healthy in sustainability labeling
Fulltext Access 11 Pages 2018
The Semantic Brand Score
Fulltext Access 11 Pages 2018
Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions
Fulltext Access 11 Pages 2018
Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland
Fulltext Access 11 Pages 2018
The effects of online reviews on service expectations: Do cultural value orientations matter?
Fulltext Access 11 Pages 2018
The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
Fulltext Access 11 Pages 2018
Antecedents and outcomes of collaborative innovation capabilities on the platform collaboration environment
Fulltext Access 11 Pages 2018
Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
Fulltext Access 11 Pages 2018
The effect of relationship and transactional characteristics on customer retention in emerging online markets
Fulltext Access 11 Pages 2018
One for all and all for one? The bliss and torment in communal entrepreneurship
Fulltext Access 11 Pages 2018
Between tribes and markets: The emergence of a liquid consumer-entrepreneurship
Fulltext Access 11 Pages 2018
The selection, use, and reporting of control variables in international business research: A review and recommendations
Fulltext Access 11 Pages 2018
Repatriate knowledge transfer: Antecedents and boundary conditions of a dyadic process
Fulltext Access 11 Pages 2018
How financial crisis history informs ethical corporate communication: Insights from corporate communication leaders
Fulltext Access 11 Pages 2018
An exploratory study to conceptualize press engagement behavior with public relations practitioners
Fulltext Access 11 Pages 2018
A bidirectional perspective of trust and risk in determining factors that influence mobile app installation
Fulltext Access 11 Pages 2018
Happiness at work in knowledge-intensive contexts: Opening the research agenda
Fulltext Access 11 Pages 2018
Community-based research: Engaging universities in technology-related knowledge exchanges
Fulltext Access 11 Pages 2018
Can creative firms thrive without copyright? Value generation and capture from private-collective innovation
Fulltext Access 11 Pages 2018
Teams in transition: An integrative review and synthesis of research on team task transitions and propositions for future research
Fulltext Access 11 Pages 2018
Centralized vs. decentralized supply chains: The importance of decision maker's cognitive ability and resistance to change
Fulltext Access 11 Pages 2018
Drivers of user loyalty intention and commitment to a search engine: An exploratory study
Fulltext Access 11 Pages 2018
Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Fulltext Access 11 Pages 2018
Engaging in knowledge exchange: The instrumental psychological ownership in open innovation communities
Fulltext Access 11 Pages 2018
Impact of online gamers' personality traits on interdependence, network convergence, and continuance intention: Perspective of social exchange theory
Fulltext Access 11 Pages 2018
How founders' social capital affects the success of open-source projects: A resource-based view of project teams
Fulltext Access 11 Pages 2018
Building resilience in the workforce
Fulltext Access 11 Pages 2018
Choosing for others and its relation to information search
Fulltext Access 11 Pages 2018
Underestimating the importance of expressing intrinsic motivation in job interviews
Fulltext Access 11 Pages 2018
Reciprocal relation between authenticity and calling among Chinese university students: A latent change score approach
Fulltext Access 11 Pages 2018
Price Font Disfluency: Anchoring Effects on Future Price Expectations
Fulltext Access 11 Pages 2018
Ancestral kinship patterns substantially reduce the negative effect of increasing group size on incentives for public goods provision
Fulltext Access 11 Pages 2018
Makeover accounting: Investigating the meaning-making practices of financial accounts
Fulltext Access 11 Pages 2018
On the effects of perceived value in the mobile moment
Fulltext Access 11 Pages 2018
Optimal software upgrade strategy: Should we sell products or premium services in the presence of piracy?
Fulltext Access 11 Pages 2018
Do adjective features from user reviews address sparsity and transparency in recommender systems?
Fulltext Access 11 Pages 2018
Place, space, and foreign direct investment into peripheral cities
Fulltext Access 11 Pages 2018
Responsible forms of project management education: Theoretical plurality and reflective pedagogies
Fulltext Access 11 Pages 2018
Conditions of success for earned value analysis in projects
Fulltext Access 11 Pages 2018
Toward professional standards for media transparency in the United States: Comparison of perceptions of non-transparency in national vs. regional media
Fulltext Access 11 Pages 2018
Dialogue, strategic communication, and ethical public relations: Lessons from Martin Buber's political activism
Fulltext Access 11 Pages 2018
Public relations or “grassroots lobbying”? How lobbying laws are re-defining PR practice
Fulltext Access 11 Pages 2018
Workplace adversity and resilience in public relations: Accounting for the lived experiences of public relations practitioners
Fulltext Access 11 Pages 2018
How to turn your friends into enemies: Causes and outcomes of customers' sense of betrayal in crisis communication
Fulltext Access 11 Pages 2018
An exploratory study of transformed media relations dimensions after the implementation of an anti-graft law in Korea
Fulltext Access 11 Pages 2018
Let's give them something to talk about: Global brands' use of visual content to drive engagement and build relationships
Fulltext Access 11 Pages 2018
Reflections on customers' primary role in markets
Fulltext Access 11 Pages 2018
Managing asset orchestration: A processual approach to adapting to dynamic environments
Fulltext Access 11 Pages 2018
The majority premium: Competence inferences derived from majority consumption
Fulltext Access 11 Pages 2018
Leading to sustainable organizational unit performance: Antecedents and outcomes of executives' dual innovation leadership
Fulltext Access 11 Pages 2018
The effects of organization context on knowledge exploration and exploitation
Fulltext Access 11 Pages 2018
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
Fulltext Access 11 Pages 2018
Heterogeneity in consumers' mobile shopping acceptance: A finite mixture partial least squares modelling approach for exploring and characterising different shopper segments
Fulltext Access 11 Pages 2018
A self-consistency motivation analysis of employee reactions to job insecurity: The roles of organization-based self-esteem and proactive personality
Fulltext Access 11 Pages 2018
Local creative culture and corporate innovation
Fulltext Access 11 Pages 2018
Foreigners in the boardroom: The implications of attitudes toward immigration and conservatism in firms' sub-national context
Fulltext Access 11 Pages 2018
Organizational performance feedback effects and international expansion
Fulltext Access 11 Pages 2018
Service advantage built on service capabilities: An empirical inquiry of international new ventures
Fulltext Access 11 Pages 2018
The impact of corporate social performance on the cost of debt and access to debt financing for listed European non-financial firms
Fulltext Access 11 Pages 2018
Under pressure! Team innovative climate and individual attitudes in shaping individual improvisation
Fulltext Access 11 Pages 2018
Consumer social voice in the age of social media: Segmentation profiles and relationship marketing strategies
Fulltext Access 11 Pages 2018
The hidden problem of Facebook and social media at work: What if employees start searching for other jobs?
Fulltext Access 11 Pages 2018
Transformational change and leader character
Fulltext Access 11 Pages 2018
Frequency of international expansion through high control market expansion modes and interlocked directorships
Fulltext Access 11 Pages 2018
Subsidiary-specific advantages for inter-regional expansion: The role of intermediate units
Fulltext Access 11 Pages 2018
Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers
Fulltext Access 11 Pages 2018
Heterogeneity of political connections and outward foreign direct investment
Fulltext Access 11 Pages 2018
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