Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6575857 | Public Relations Review | 2018 | 10 Pages |
Abstract
Half a million citizens participated in the Women's March on Washington the day after President Trump's inauguration, starting a political movement. The march communicated key messages to the public directly and via the media. This study explores how media coverage framed those key messages through content analysis. Media frames mentioned all key messages, emphasizing solidarity and activation at the grassroots, and in a way that both supported and challenged organizational messages. Theoretical and practical implications are discussed.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Kristine M. Nicolini, Sara Steffes Hansen,