Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
138244 | Public Relations Review | 2016 | 10 Pages |
Abstract
•Examines the relationship between public relations and advertising professions.•Identify responsibility for communication-related tasks.•Survey of advertising and public relations professionals.•Establish a baseline for perceived relationship between both professions.
This study represents an initial step in the empirical understanding of integration as it relates to the advertising and public relations fields. Using a survey of practitioners (n = 1076) it finds that while many practitioners are aware of integration efforts within organizations, they may be less than enthusiastic about the concept. The results offer suggestions both for the practice and education of professional communication.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Dustin W. Supa,