Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7433221 | Journal of Retailing and Consumer Services | 2018 | 11 Pages |
Abstract
Retailers in China therefore need consider in some provinces the ethnic composition of the region and cater for differing motivations across sub-cultures. They should not assume that all Chinese are equally materialistic and ethnocentric in their decision making.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Song Yang, Shiqing Ding, Steven D'Alessandro,