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Marketing Research Articles

Do organizations' diversity signals threaten members of the majority group? The case of employee professional networks
Fulltext Access 11 Pages 2018
A bidirectional perspective of trust and risk in determining factors that influence mobile app installation
Fulltext Access 11 Pages 2018
Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce
Fulltext Access 11 Pages 2018
How vital is the role of affect on post-adoption behaviors? An examination of social commerce users
Fulltext Access 11 Pages 2018
Investment in corporate social responsibility, disclosure practices, and financial performance of banks in Nigeria
Fulltext Access 11 Pages 2018
Exploring structural and strategic correlates of difficulties in the internationalisation process of Italian wine SMEs
Fulltext Access 11 Pages 2018
Matching response to competitors' moves under asymmetric market strength
Fulltext Access 11 Pages 2018
How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective
Fulltext Access 11 Pages 2018
Toward an understanding of young consumers' daily consumption practices in post-Doi Moi Vietnam
Fulltext Access 11 Pages 2018
Power distance belief and brand personality evaluations
Fulltext Access 11 Pages 2018
Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions
Fulltext Access 11 Pages 2018
Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland
Fulltext Access 11 Pages 2018
Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China-from a legitimacy perspective
Fulltext Access 11 Pages 2018
Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets
Fulltext Access 11 Pages 2018
A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance
Fulltext Access 11 Pages 2018
Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector
Fulltext Access 11 Pages 2018
From passion to obsession: Development and validation of a scale to measure compulsive sport consumption
Fulltext Access 11 Pages 2018
Determinants of women entrepreneurs' firm performance in a hostile environment
Fulltext Access 11 Pages 2018
Managing asset orchestration: A processual approach to adapting to dynamic environments
Fulltext Access 11 Pages 2018
Leading to sustainable organizational unit performance: Antecedents and outcomes of executives' dual innovation leadership
Fulltext Access 11 Pages 2018
A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
Fulltext Access 11 Pages 2018
Let's give them something to talk about: Global brands' use of visual content to drive engagement and build relationships
Fulltext Access 11 Pages 2018
The effects of online reviews on service expectations: Do cultural value orientations matter?
Fulltext Access 11 Pages 2018
Local creative culture and corporate innovation
Fulltext Access 11 Pages 2018
Community in context: Comparing brand communities and retail store communities
Fulltext Access 11 Pages 2018
Internet Channel Cannibalization and its influence on salesperson performance outcomes in an emerging economy context
Fulltext Access 11 Pages 2018
One for all and all for one? The bliss and torment in communal entrepreneurship
Fulltext Access 11 Pages 2018
The selection, use, and reporting of control variables in international business research: A review and recommendations
Fulltext Access 11 Pages 2018
Repatriate knowledge transfer: Antecedents and boundary conditions of a dyadic process
Fulltext Access 11 Pages 2018
How financial crisis history informs ethical corporate communication: Insights from corporate communication leaders
Fulltext Access 11 Pages 2018
An exploratory study to conceptualize press engagement behavior with public relations practitioners
Fulltext Access 11 Pages 2018
The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model
Fulltext Access 11 Pages 2018
Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance
Fulltext Access 11 Pages 2018
Trust, perception, and managerial use of market information
Fulltext Access 11 Pages 2018
Women in power
Fulltext Access 11 Pages 2018
Transforming under deep uncertainty: A strategic perspective on risk management
Fulltext Access 11 Pages 2018
The many faces of sustainability-conscious consumers: A category-independent typology
Fulltext Access 11 Pages 2018
The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
Fulltext Access 11 Pages 2018
Customer segmentation with purchase channels and media touchpoints using single source panel data
Fulltext Access 11 Pages 2018
Fashion brands on retail websites: Customer performance expectancy and e-word-of-mouth
Fulltext Access 11 Pages 2018
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fulltext Access 11 Pages 2018
Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat
Fulltext Access 11 Pages 2018
A segmentation study of cinema consumers based on values and lifestyle
Fulltext Access 11 Pages 2018
Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers
Fulltext Access 11 Pages 2018
Drivers of user loyalty intention and commitment to a search engine: An exploratory study
Fulltext Access 11 Pages 2018
The double-edged sword of networking: Complementary and substitutive effects of networking capability in China
Fulltext Access 11 Pages 2018
The transformation of professional selling: Implications for leading the modern sales organization
Fulltext Access 11 Pages 2018
Response latency in interest assessment: An added tool?
Fulltext Access 11 Pages 2018
Place, space, and foreign direct investment into peripheral cities
Fulltext Access 11 Pages 2018
Service quality delivery in a cross-national context
Fulltext Access 11 Pages 2018
Person-environment fit and emotional control: Assigned expatriates vs. self-initiated expatriates
Fulltext Access 11 Pages 2018
National culture and environmental responsibility research revisited
Fulltext Access 11 Pages 2018
Estimating the reference frame: A smooth twice-differentiable utility function for non-compensatory loss-averse decision-making
Fulltext Access 11 Pages 2018
Building resilience in the workforce
Fulltext Access 11 Pages 2018
Managing employee retention and turnover with 21st century ideas
Fulltext Access 11 Pages 2018
Fate as a motivated (and de-motivating) belief: Evidence for a link from task importance to belief in fate to effort
Fulltext Access 11 Pages 2018
Underestimating the importance of expressing intrinsic motivation in job interviews
Fulltext Access 11 Pages 2018
Leader-employee congruence of expected contributions in the employee-organization relationship
Fulltext Access 11 Pages 2018
Optimizing the validity of situational judgment tests: The importance of scoring methods
Fulltext Access 11 Pages 2018
Foreigners in the boardroom: The implications of attitudes toward immigration and conservatism in firms' sub-national context
Fulltext Access 11 Pages 2018
Ancestral kinship patterns substantially reduce the negative effect of increasing group size on incentives for public goods provision
Fulltext Access 11 Pages 2018
Promotional formats and inaction inertia
Fulltext Access 11 Pages 2018
Makeover accounting: Investigating the meaning-making practices of financial accounts
Fulltext Access 11 Pages 2018
The effects of an auditor's communication mode and professional tone on client responses to audit inquiries
Fulltext Access 11 Pages 2018
Responsible forms of project management education: Theoretical plurality and reflective pedagogies
Fulltext Access 11 Pages 2018
Toward professional standards for media transparency in the United States: Comparison of perceptions of non-transparency in national vs. regional media
Fulltext Access 11 Pages 2018
Dialogue, strategic communication, and ethical public relations: Lessons from Martin Buber's political activism
Fulltext Access 11 Pages 2018
Public relations or “grassroots lobbying”? How lobbying laws are re-defining PR practice
Fulltext Access 11 Pages 2018
Workplace adversity and resilience in public relations: Accounting for the lived experiences of public relations practitioners
Fulltext Access 11 Pages 2018
How to turn your friends into enemies: Causes and outcomes of customers' sense of betrayal in crisis communication
Fulltext Access 11 Pages 2018
An exploratory study of transformed media relations dimensions after the implementation of an anti-graft law in Korea
Fulltext Access 11 Pages 2018
A strategic approach to workforce analytics: Integrating science and agility
Fulltext Access 11 Pages 2018
The impact of corporate social performance on the cost of debt and access to debt financing for listed European non-financial firms
Fulltext Access 11 Pages 2018
Under pressure! Team innovative climate and individual attitudes in shaping individual improvisation
Fulltext Access 11 Pages 2018
Revisiting the construction of the Empire State Building: Have we forgotten something?
Fulltext Access 11 Pages 2018
Adaptive culture and product/service innovation outcomes
Fulltext Access 11 Pages 2018
The hidden problem of Facebook and social media at work: What if employees start searching for other jobs?
Fulltext Access 11 Pages 2018
Reflections on customers' primary role in markets
Fulltext Access 11 Pages 2018
Organizational performance feedback effects and international expansion
Fulltext Access 11 Pages 2018
Transformational change and leader character
Fulltext Access 11 Pages 2018
The search for skills: Knowledge stars and innovation in the hiring process
Fulltext Access 11 Pages 2018
Unlocking competitiveness through scent names: A data-driven approach
Fulltext Access 11 Pages 2018
We need to talk about strategy: How to conduct effective strategic dialogue
Fulltext Access 11 Pages 2018
Social signaling and interorganizational relationships: Lessons learned from the professional sports industry
Fulltext Access 11 Pages 2018
Assessing the origins, evolution and prospects of the literature on dynamic capabilities: A bibliometric analysis
Fulltext Access 11 Pages 2018
Multinational mining enterprises and artisanal small-scale miners: From confrontation to cooperation
Fulltext Access 11 Pages 2018
Product innovation and decision-making autonomy in subsidiaries of multinational companies
Fulltext Access 11 Pages 2018
Frequency of international expansion through high control market expansion modes and interlocked directorships
Fulltext Access 11 Pages 2018
Heterogeneity of political connections and outward foreign direct investment
Fulltext Access 11 Pages 2018
Subsidiary-specific advantages for inter-regional expansion: The role of intermediate units
Fulltext Access 11 Pages 2018
Compulsive buying in China: Measurement, prevalence, and online drivers
Fulltext Access 12 Pages 2018
Inter-organizational knowledge acquisition and firms' radical innovation: A moderated mediation analysis
Fulltext Access 12 Pages 2018
The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective
Fulltext Access 12 Pages 2018
Manufactured opinions: The effect of manipulating online product reviews
Fulltext Access 12 Pages 2018
Making evidence-based organizational decisions in an uncertain world
Fulltext Access 12 Pages 2018
Opening the envelope of health care information systems research
Fulltext Access 12 Pages 2018
Strategic Choice of Sales Channel and Business Model for the Hotel Supply Chain
Fulltext Access 12 Pages 2018
The contingency value of the partner firm's customer assets in a business-to-business relationship
Fulltext Access 12 Pages 2018
Managing institutional distance: Examining how firm-specific advantages impact foreign subsidiary CEO staffing
Fulltext Access 12 Pages 2018
Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
Fulltext Access 12 Pages 2018
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