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Marketing Research Articles

Is guanxi universal in China? Some evidence of a paradoxical shift
Fulltext Access 12 Pages 2018
Big data analytics for disaster response and recovery through sentiment analysis
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How younger elderly realize usefulness of cognitive training video games to maintain their independent living
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A value-justice model of knowledge integration in wikis: The moderating role of knowledge equivocality
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Examining the core knowledge on facebook
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Human resource practices and organizational human capital in the family firm: The effect of generational stage
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Maturity of knowledge inputs and innovation value: The moderating effect of firm age and size
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Facilitating customer adherence to complex services through multi-interface interactions: The case of a weight loss service
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Building networks into discovery: The link between entrepreneur network capability and entrepreneurial opportunity discovery
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The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking
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A model for the role of trust in firm level performance: The case of family businesses
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Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
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What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity
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Cognitive appraisal of incident handling, affects, and post-adoption behaviors: A test of affective events theory
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Trait transference from brands to individuals: The impact of brand-behavior congruency
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Entrepreneurial orientation, network resource acquisition, and firm performance: A network approach
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Manufactured opinions: The effect of manipulating online product reviews
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The dual-edged role of returnee board members in new venture performance
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Inter-organizational knowledge acquisition and firms' radical innovation: A moderated mediation analysis
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Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer?
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Politically connected CEOs, firm performance, and CEO pay
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Authoritarian leadership and employee creativity: The moderating role of psychological capital and the mediating role of fear and defensive silence
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The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective
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Applying positive psychology to selling behaviors: A moderated-mediation analysis integrating subjective well-being, coping and organizational identity
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Guanxi, IT systems, and innovation capability: The moderating role of proactiveness
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Providing sustainability information in shopping situations contributes to sustainable decision making: An empirical study with choice-based conjoint analyses
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Cogs in the machine: The prioritization of money and self-dehumanization
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Towards a theory of SocioCitizenry: Quality anticipation, trust configuration, and approved adaptation of governmental social media
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Finding good relationships - intended and realized relational governance of international fine wine exchanges
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Hybrid happening: Organizational reputations in corporate crises
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Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media
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The effects of leadership change on team escalation of commitment
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The impact of a limited time perspective on information distortion
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Additive manufacturing and the global factory: Disruptive technologies and the location of international business
Fulltext Access 12 Pages 2018
Should we make or buy? An update and review
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Making evidence-based organizational decisions in an uncertain world
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Strategy shift: Integrating strategy and the firm's capability to innovate
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So alike yet so different: A typology of interorganisational projects
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Compulsive buying in China: Measurement, prevalence, and online drivers
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Food shoppers' share of wallet: A small city case in a changing competitive environment
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Customer engagement behaviors: The role of service convenience, fairness and quality
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The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation
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The performance effect of inter-firm adaptation in channel relationships: The roles of relationship-specific resources and tailored activities
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Tension in a value co-creation context: A network case study
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Business creation in networks: How a technology-based start-up collaborates with customers in product development
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Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships
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Offline retailers expanding online to compete with manufacturers: Strategies and channel power
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The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships
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Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition
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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
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The roles of work and family in men's lives: Testing the social cognitive model of career self-management
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Do board directors affect the export propensity and export performance of Korean firms? A resource dependence perspective
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How does uncertainty impact opportunity development in internationalization?
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Post-entry survival of developing economy international new ventures: A dynamic capability perspective
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Exploring the role of internationalization knowledge in fostering strategic renewal: A dynamic capabilities perspective
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Foreign ownership and bribery: Agency and institutional perspectives
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Home country institutions, social value orientation, and the internationalization of ventures
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Maturing born globals and their acquisitive behaviour
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International strategy's effects on retailers' local implementation and performance
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Examining the impact of managerial involvement with social media on exporting firm performance
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Quantum paradigm of probability amplitude and complex utility in entangled discrete choice modeling
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Charismatic leadership: Eliciting and channeling follower emotions
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Examining calling as a double-edged sword for employability
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The Impact of the home country on internationalization
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Strategic Choice of Sales Channel and Business Model for the Hotel Supply Chain
Fulltext Access 12 Pages 2018
CEO turnover in family firms: How social exchange relationships influence whether a non-family CEO stays or leaves
Fulltext Access 12 Pages 2018
Informational and/or transactional websites: Strategic choices in a distribution channel
Fulltext Access 12 Pages 2018
A theory framework for balancing vertical and horizontal leadership in projects
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Projectification in Western economies: A comparative study of Germany, Norway and Iceland
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Linking entrepreneurial orientation to project success
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Modeling managerial behavior in real options valuation for project-based environments
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Entrepreneurial opportunity pursuit through business model transformation: a project perspective
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Discourse of renewal: Developing multiple-item measurement and analyzing effects on relationships
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Israel's military public diplomacy evolution: Historical and conceptual dimensions
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Exploring dialogic strategies in social media for fostering citizens' interactions with Latin American local governments
Fulltext Access 12 Pages 2018
Innovation sourcing excellence: Three purchasing capabilities for success
Fulltext Access 12 Pages 2018
Accounting for ambiguity and trust in partial outsourcing: A behavioral real options perspective
Fulltext Access 12 Pages 2018
Motive meets experience: Cultural distance, motive, related experience, and foreign subsidiary ownership structure
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The persuasiveness of guilt appeals over time: Pathways to delayed compliance
Fulltext Access 12 Pages 2018
'It is not fair that you do not know we have problems': Perceptual distance and the consequences of male leaders' conflict avoidance behaviours
Fulltext Access 12 Pages 2018
How does a component from a supplier with high reputation for product innovation improve the perception of a final offering? A process perspective
Fulltext Access 12 Pages 2018
The influence of CEO equity incentives on licensing
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Boards strategizing in liminal spaces: Process and practice, formal and informal
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Can ethical leadership inhibit workplace bullying across East and West: Exploring cross-cultural interactional justice as a mediating mechanism
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Organizational change and rigidity during crisis: A review of the paradox
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External knowledge search, absorptive capacity and radical innovation in high-technology firms
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Combinations of absorptive capacity metaroutines: The role of organizational disruptions and time constraints
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Breaking the outsourcing path: Backsourcing process and outsourcing lock-in
Fulltext Access 12 Pages 2018
The origins of distant voicing: Examining relational dimensions in public diplomacy and their effects on megaphoning
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The benefits and implementation of performance transparency: The why and how of letting your customers 'see through' your business
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Circle mapping your firm's growth strategy
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Social media analytics for enterprises: Typology, methods, and processes
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Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Fulltext Access 12 Pages 2018
Implementing new business models: What challenges lie ahead?
Fulltext Access 12 Pages 2018
The Korean Air nut rage scandal: Domestic versus international responses to a viral incident
Fulltext Access 12 Pages 2018
Internationalization as a driver of the corporate social performance of extractive industry firms
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Contextualizing speed and cross-border acquisition performance: Labor market flexibility and efficiency effects
Fulltext Access 12 Pages 2018
Export strategy, export intensity and learning: Integrating the resource perspective and institutional perspective
Fulltext Access 12 Pages 2018
A cross-cultural meta-analysis of how leader emotional intelligence influences subordinate task performance and organizational citizenship behavior
Fulltext Access 12 Pages 2018
Managing institutional distance: Examining how firm-specific advantages impact foreign subsidiary CEO staffing
Fulltext Access 12 Pages 2018
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