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Marketing Research Articles

Anticipating loss from proxy contests
Fulltext Access 13 Pages 2018
“Technology enabled Health” - Insights from twitter analytics with a socio-technical perspective
Fulltext Access 13 Pages 2018
Analysing customer based airline brand equity: Perspective from Taiwan
Fulltext Access 13 Pages 2018
Market risk based capital for Brazilian insurance companies: A stochastic approach
Fulltext Access 13 Pages 2018
The impact of corporate label change on long-term labor productivity
Fulltext Access 13 Pages 2018
Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Fulltext Access 13 Pages 2018
Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
Fulltext Access 13 Pages 2018
Evaluating publications across business disciplines: Inferring interdisciplinary “exchange rates” from intradisciplinary author rankings
Fulltext Access 13 Pages 2018
The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Fulltext Access 13 Pages 2018
Cognitive outcomes of brand heritage: A signaling perspective
Fulltext Access 13 Pages 2018
Effectuation and causation in science-based new venture creation: A configurational approach
Fulltext Access 13 Pages 2018
Cloud computing-enabled healthcare opportunities, issues, and applications: A systematic review
Fulltext Access 13 Pages 2018
Bringing team improvisation to team adaptation: The combined role of shared temporal cognitions and team learning behaviors fostering team performance
Fulltext Access 13 Pages 2018
Breaking the mold: An examination of board discretion in female CEO appointments
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Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Fulltext Access 13 Pages 2018
Do cultural norms affect social network behavior inappropriateness? A global study
Fulltext Access 13 Pages 2018
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Fulltext Access 13 Pages 2018
The effects of organizational politics on employee motivations to participate in target setting and employee budgetary participation
Fulltext Access 13 Pages 2018
Institutional ownership, product market competition, and earnings management: Some evidence from international data
Fulltext Access 13 Pages 2018
Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships
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A multifoci approach to study social support and job performance: A target similarity consideration of development-enhancing practices, leadership, and structure
Fulltext Access 13 Pages 2018
Round-number biases and informed trading in global markets
Fulltext Access 13 Pages 2018
International opportunity networks
Fulltext Access 13 Pages 2018
Cybersecurity risk analysis model using fault tree analysis and fuzzy decision theory
Fulltext Access 13 Pages 2018
Keeping hospitals operating during disasters through crisis communication preparedness
Fulltext Access 13 Pages 2018
Disentangling social media influence in crises: Testing a four-factor model of social media influence with large data
Fulltext Access 13 Pages 2018
Why do people take to the streets? Understanding the multidimensional motivations of protesting publics
Fulltext Access 13 Pages 2018
The antecedents of early internationalization: A configurational perspective
Fulltext Access 13 Pages 2018
How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity
Fulltext Access 13 Pages 2018
Comparison and one-stop shopping after big-box retail entry: A spatial difference-in-difference analysis
Fulltext Access 13 Pages 2018
The role of psychological ownership in shoplifting prevention: An exploratory study
Fulltext Access 13 Pages 2018
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Fulltext Access 13 Pages 2018
Buyer (dis)satisfaction and process innovation: The case of information technology services provision
Fulltext Access 13 Pages 2018
The more attacks, the more retweets: Trump's and Clinton's agenda setting on Twitter
Fulltext Access 13 Pages 2018
Strategic patterns in the development of network capability in new ventures
Fulltext Access 13 Pages 2018
Active innovation resistance: An empirical study on functional and psychological barriers to innovation adoption in different contexts
Fulltext Access 13 Pages 2018
Building industrial brand equity on resource advantage
Fulltext Access 13 Pages 2018
Predicting service industry performance using decision tree analysis
Fulltext Access 13 Pages 2018
An empirical investigation on knowledge use in virtual communities-A relationship development perspective
Fulltext Access 13 Pages 2018
Managing the “Fuzzy front end” of open digital service innovation in the public sector: A methodology
Fulltext Access 13 Pages 2018
Emergency information diffusion on online social media during storm Cindy in U.S.
Fulltext Access 13 Pages 2018
Trust transfer in social media brand communities: The role of consumer engagement
Fulltext Access 13 Pages 2018
The dark triad and knowledge hiding
Fulltext Access 13 Pages 2018
Twitter as a tool for the management and analysis of emergency situations: A systematic literature review
Fulltext Access 13 Pages 2018
High performance work practice implementation and employee impressions of line manager leadership
Fulltext Access 13 Pages 2018
Identifying the presence of heterogeneous discrete choice heuristics at an individual level
Fulltext Access 13 Pages 2018
Social support at work and at home: Dual-buffering effects in the work-family conflict process
Fulltext Access 13 Pages 2018
Government affiliation, real earnings management, and firm performance: The case of privately held firms
Fulltext Access 13 Pages 2018
Perceived Product Sizes in Visually Complex Environments
Fulltext Access 13 Pages 2018
Making-the-Product-Happen: A Driver of Crowdfunding Participation
Fulltext Access 13 Pages 2018
Positive Effects of Disruptive Advertising on Consumer Preferences
Fulltext Access 13 Pages 2018
Finding Meaning in Contradiction on Employee Review Sites - Effects of Discrepant Online Reviews on Job Application Intentions
Fulltext Access 13 Pages 2018
Reconceptualizing self-defeating work behavior for management research
Fulltext Access 13 Pages 2018
Don't know, don't care: An exploration of evidence based knowledge and practice in human resource management
Fulltext Access 13 Pages 2018
What are my chances? An imagery versus discursive processing approach to understanding ratio-bias effects
Fulltext Access 13 Pages 2018
Uncertainty, opportunistic behavior, and governance in construction projects: The efficacy of contracts
Fulltext Access 13 Pages 2018
Sustaining and advancing IT careers: Women's experiences in a UK-based IT company
Fulltext Access 13 Pages 2018
Human resource management and project based organizing: Fertile ground, missed opportunities and prospects for closer connections
Fulltext Access 13 Pages 2018
Speeding up decision-making in project environment: The effects of decision makers' collaboration network dynamics
Fulltext Access 13 Pages 2018
The moderating effect of program context on the relationship between program managers' leadership competences and program success
Fulltext Access 13 Pages 2018
The identification of temporary horizontal leaders in projects: The case of China
Fulltext Access 13 Pages 2018
Effects of risks on the performance of business process outsourcing projects: The moderating roles of knowledge management capabilities
Fulltext Access 13 Pages 2018
The social interaction of developers and IT operations staff in software development projects
Fulltext Access 13 Pages 2018
When same is (not) the aim: A treatise on organizational cultural fit and knowledge transfer
Fulltext Access 13 Pages 2018
In search of the sweet spot: The role of personal proximity in three Dutch clusters
Fulltext Access 13 Pages 2018
Review of female immigrant entrepreneurship research: Past findings, gaps and ways forward
Fulltext Access 13 Pages 2018
Incumbent capability enhancement in response to radical innovations
Fulltext Access 13 Pages 2018
Sensemaking in sensory deprived settings: The role of non-verbal auditory cues for emergency assessment
Fulltext Access 13 Pages 2018
Board composition and firm reputation: The role of business experts, support specialists and community influentials
Fulltext Access 13 Pages 2018
Impact des motivations personnelles sur l'intention et le comportement des entrepreneurs sociaux
Fulltext Access 13 Pages 2018
The internationalization paradox: Untangling dependence in multinational state hybrids
Fulltext Access 13 Pages 2018
Global norm of national treatment for patent uncertainties: A longitudinal comparison between the US and China
Fulltext Access 13 Pages 2018
Betrayal intention in exporter-importer working relationships: Drivers, outcomes, and moderating effects
Fulltext Access 13 Pages 2018
Strategic entry or strategic exit? International presence by emerging economy enterprises
Fulltext Access 13 Pages 2018
Knowledge-oriented leadership and open innovation: Role of knowledge management capability in France-based multinationals
Fulltext Access 13 Pages 2018
Who rides the tide of regionalization: Examining the effect of the China-ASEAN Free Trade Area on the exports of Chinese firms
Fulltext Access 13 Pages 2018
Mass prestige value and competition between American versus Asian laptop brands in an emerging market-Theory and evidence
Fulltext Access 13 Pages 2018
Taboo trade-off aversion: A discrete choice model and empirical analysis
Fulltext Access 13 Pages 2018
Temporal conditioning and the dynamics of inter-institutional projects
Fulltext Access 14 Pages 2018
Examining multiplicity and dynamics of publics' crisis narratives with large-scale Twitter data
Fulltext Access 14 Pages 2018
The role of compatibility in predicting business intelligence and analytics use intentions
Fulltext Access 14 Pages 2018
Projects as creators of the preconditions for standardized and routinized operations in use
Fulltext Access 14 Pages 2018
From spontaneous cooperation to spontaneous punishment - Distinguishing the underlying motives driving spontaneous behavior in first and second order public good games
Fulltext Access 14 Pages 2018
Costly superstitious beliefs: Experimental evidence
Fulltext Access 14 Pages 2018
The use of effectuation in projects: The influence of business case control, portfolio monitoring intensity and project innovativeness
Fulltext Access 14 Pages 2018
Developing country firms and the challenge of corruption: Do company commitments mirror the quality of national-level institutions?
Fulltext Access 14 Pages 2018
Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities
Fulltext Access 14 Pages 2018
A conceptual framework for leveraging team composition decisions to build human capital
Fulltext Access 14 Pages 2018
Relationships between project governance and information technology governance and their impact on project performance
Fulltext Access 14 Pages 2018
Consumer adoption of mobile banking services: An empirical examination of factors according to adoption stages
Fulltext Access 14 Pages 2018
The mediation role of leadership styles in integrated project collaboration: An emotional intelligence perspective
Fulltext Access 14 Pages 2018
Relational communication and illusionary loyalty: Moderating role of self-construal
Fulltext Access 14 Pages 2018
Effects of consumer visit to online community and product channel on local sales of large consumer goods: Evidence from real estate industry
Fulltext Access 14 Pages 2018
Signaling effect of website usability on repurchase intention
Fulltext Access 14 Pages 2018
We should totally open a restaurant: How optimism and overconfidence affect beliefs
Fulltext Access 14 Pages 2018
Place attachment, intent to relocate and intent to quit: The moderating role of occupational commitment
Fulltext Access 14 Pages 2018
Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers
Fulltext Access 14 Pages 2018
Optimal depth and timing of price promotions in a vertically differentiated product line
Fulltext Access 14 Pages 2018
How does R&D internationalization in multinational firms affect their innovative performance? The moderating role of international collaboration in the energy industry
Fulltext Access 14 Pages 2018
Increasing women's contribution on board decision making: The importance of chairperson leadership efficacy and board openness
Fulltext Access 14 Pages 2018
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