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Marketing Research Articles

Mapping the field of arts-based management: Bibliographic coupling and co-citation analyses
Fulltext Access 10 Pages 2018
Corporate social responsibility and financial performance: An empirical analysis of Indian banks
Fulltext Access 10 Pages 2018
The many faces of leadership: Proposing research agenda through a review of literature
Fulltext Access 10 Pages 2018
An exploratory examination of philanthropy in the New Zealand, Spanish and US wine industries
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An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences
Fulltext Access 10 Pages 2018
Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad
Fulltext Access 10 Pages 2018
Subjective social inclusion: A conceptual critique for socially inclusive marketing
Fulltext Access 10 Pages 2018
Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Fulltext Access 10 Pages 2018
The orchestra of ideas: Using music to enhance the 'fuzzy front end' phase of product innovation
Fulltext Access 10 Pages 2018
Why some South Asian Muslims celebrate Christmas: Introducing 'acculturation trade-offs'
Fulltext Access 10 Pages 2018
Stimulating organisational creativity with theatrical improvisation
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Art as a means to recreate luxury brands' rarity and value
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Arts-based initiatives in museums: Creating value for sustainable development
Fulltext Access 10 Pages 2018
An investigation of relationships among privacy concerns, affective responses, and coping behaviors in location-based services
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What is co-creation? An interactional creation framework and its implications for value creation
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Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
Fulltext Access 10 Pages 2018
The trickle-down of work engagement from leader to follower: The roles of optimism and self-efficacy
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The emergence of entrepreneurial ecosystems: A complex adaptive systems approach
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How brand concept affects consumer response to product recalls: A longitudinal study in the U.S. auto industry
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The determinants of approval of online consumer revenge
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Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
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How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
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Are organisational defensive routines harmful to the relationship between personality and organisational learning?
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Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India
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Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model
Fulltext Access 10 Pages 2018
On the relationship between consumer-brand identification, brand community, and brand loyalty
Fulltext Access 10 Pages 2018
The determinants of green packaging that influence buyers' willingness to pay a price premium
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Exploring the performance of tacit knowledge: How to make ordinary people deliver extraordinary results in teams
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A business network perspective on unconventional entrepreneurship: A case from the cultural sector
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Reimagining dialogue in public relations: Bakhtin and open dialogue in the public sphere
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Public relations and the rise of hypermodern values: Exploring the profession in Europe
Fulltext Access 10 Pages 2018
Bridging the gender gap in confidence
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Insights on women's labor participation in Gulf Cooperation Council countries
Fulltext Access 10 Pages 2018
Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices
Fulltext Access 10 Pages 2018
Technology at the dinner table: Ordering food online through mobile apps
Fulltext Access 10 Pages 2018
Exploring the adoption of self-service checkouts and the associated social obligations of shopping practices
Fulltext Access 10 Pages 2018
Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books
Fulltext Access 10 Pages 2018
The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand
Fulltext Access 10 Pages 2018
The order effect of advertisers on consumer search behavior in sponsored search markets
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Stock market reaction to irregular supermarket chain behaviour: An investigation in the retail sectors of Ireland and the United Kingdom
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Social media use by young Latin American consumers: An exploration
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Faith-filled brands: The interplay of religious branding and brand engagement in the self-concept
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Understanding multichannel shopper journey configuration: An application of goal theory
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The more things change the more they stay the same: A replicated study of small retail firm resources
Fulltext Access 10 Pages 2018
Is stereotypical gender targeting effective for increasing service choice?
Fulltext Access 10 Pages 2018
The effects of different, discrete positive emotions on electronic word-of-mouth
Fulltext Access 10 Pages 2018
Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias
Fulltext Access 10 Pages 2018
The strategic value of data resources in emergent industries
Fulltext Access 10 Pages 2018
Implementation processes of online and offline channel conflict management strategies in manufacturing enterprises: A resource orchestration perspective
Fulltext Access 10 Pages 2018
Attitudinal, normative, and resource factors affecting psychologists' intentions to adopt an open data badge: An empirical analysis
Fulltext Access 10 Pages 2018
Feeling disconnected from others: The effects of ambient darkness on hedonic choice
Fulltext Access 10 Pages 2018
Addressing the cross-boundary missing link between corporate political activities and firm competencies: The mediating role of institutional capital
Fulltext Access 10 Pages 2018
The role of economic and normative signals in international prosocial crowdfunding: An illustration using market orientation and psychological capital
Fulltext Access 10 Pages 2018
The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms: Evidence from Turkey
Fulltext Access 10 Pages 2018
Much ado about nothing: No fear of becoming a multinational
Fulltext Access 10 Pages 2018
Interpersonal relations in China: Expatriates' perspective on the development and use of guanxi
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Internationalisation and its determinants:A hierarchical approach
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A comparative study of the application of systems thinking in achieving organizational effectiveness in Malaysian and Pakistani banks
Fulltext Access 10 Pages 2018
How and why to assess workplace design: Facilities management supports human resources
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Small economic losses lower total compensation for victims of emotional losses
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Capturing hearts and minds: The influence of relational identification with the leader on followers' mobilization and cardiovascular reactivity
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Insight into job search self-regulation: Effects of employment self-efficacy and perceived progress on job search intensity
Fulltext Access 10 Pages 2018
Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses
Fulltext Access 10 Pages 2018
Private information, institutional distance, and the failure of cross-border acquisitions: Evidence from the banking sector in Central and Eastern Europe
Fulltext Access 10 Pages 2018
Mentoring in family businesses: Toward an understanding of commitment outcomes
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Digital innovation and transformation: An institutional perspective
Fulltext Access 10 Pages 2018
Predicting the helpfulness of online product reviews: A multilingual approach
Fulltext Access 10 Pages 2018
A generalized stereotype learning approach and its instantiation in trust modeling
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The management of the project-based organization: A personal reflection
Fulltext Access 10 Pages 2018
Impact of quality performance ambiguity on contractor's opportunistic behaviors in person-to-organization projects: The mediating roles of contract design and application
Fulltext Access 10 Pages 2018
Getting emotional: An emotion-cognition dual-factor model of crisis communication
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Factors that influence organisational crisis perception from an internal stakeholder's point of view
Fulltext Access 10 Pages 2018
Framing the Women's March on Washington: Media coverage and organizational messaging alignment
Fulltext Access 10 Pages 2018
The influence of accountability for the crisis and type of crisis communication on people's behavior, feelings and relationship with the government
Fulltext Access 10 Pages 2018
From silence to condemnation: Institutional responses to “travel ban” Executive Order 13769
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The analytics paradigm in business research
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A meta-analytic review of competitive aggressiveness research
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Customer engagement behavior in individualistic and collectivistic markets
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Entrepreneurs' propensity for corruption: A vignette-based factorial survey
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Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
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Salesperson regulatory knowledge and sales performance
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Family incivility, emotional exhaustion at work, and being a good soldier: The buffering roles of waypower and willpower
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Dynamic trends in online product ratings: A diagnostic utility explanation
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The impact of media richness on consumer information search and choice
Fulltext Access 10 Pages 2018
Temporary communitas and willingness to return to events
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Ambiguities in valuing information technology firms: Do internet searches help?
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Feeling inferior, showing off: The effect of nonmaterial social comparisons on conspicuous consumption
Fulltext Access 10 Pages 2018
A typology of consumers based on money attitudes after major recession
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Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise
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Modelling linkages between flexible work arrangements' use and organizational outcomes
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Can social support alleviate stress while shopping in crowded retail environments?
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A motivational-cognitive model of creativity and the role of autonomy
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Power-based behaviors in supply chains and their effects on relational satisfaction: A fresh perspective and directions for research
Fulltext Access 10 Pages 2018
The role of a municipality's financial health in a firm's siting decision
Fulltext Access 10 Pages 2018
How to brand your private labels
Fulltext Access 10 Pages 2018
Retaining and engaging older workers: A solution to worker shortages in the U.S.
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A 'glocalization' approach to the internationalizing of crisis communication
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Investigating linkage between customer value and technology adoption behaviour: A study of banking sector in India
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Systematic mapping on social media and its relation to business
Fulltext Access 10 Pages 2018
The poetry of intriguing ideas, logical arguments and rigorous methods in management
Fulltext Access 10 Pages 2018
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