Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7433501 | Journal of Retailing and Consumer Services | 2018 | 10 Pages |
Abstract
The findings of this study provide important insights regarding consumer preferences, which will be useful for marketers to define strategies. Moreover, by comparing the factors that influence people to buy books for themselves as opposed to buying them as gifts, bookstores can strive to satisfy consumer demands, by conceiving and implementing new ideas in order to increase their book sales.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
LuÃs Leitão, Suzanne Amaro, Carla Henriques, Paula Fonseca,