Article ID Journal Published Year Pages File Type
7433501 Journal of Retailing and Consumer Services 2018 10 Pages PDF
Abstract
The findings of this study provide important insights regarding consumer preferences, which will be useful for marketers to define strategies. Moreover, by comparing the factors that influence people to buy books for themselves as opposed to buying them as gifts, bookstores can strive to satisfy consumer demands, by conceiving and implementing new ideas in order to increase their book sales.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books
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