Article ID Journal Published Year Pages File Type
7425541 Journal of Business Research 2018 10 Pages PDF
Abstract
The study defines a typology of the links and ties between art and luxury brands, and explains how each contributes to the brands' incomparability, designed to neutralize the risks stemming from the industrialization of luxury.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Preview
Art as a means to recreate luxury brands' rarity and value
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