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Marketing Research Articles

How to write really good articles for premier academic journals
Fulltext Access 8 Pages 2018
Triadic relationships in healthcare
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Social media? It's serious! Understanding the dark side of social media
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Home in the re-making: Immigrants' transcultural experiencing of home
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Analysis of factors affecting financial inclusion: Ecosystem view
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Benefits of the retail payments card market: Evidence from Russian merchants
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Trust and control in changing production environments
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Power distance belief and preference for transparency
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Wine tourism experience: A netnography study
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Governance as a Source of Family Firm Heterogeneity
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Ethnic marketing practice and research at the intersection of market and social development: A macro study of the past and present, with a look to the future
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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers: A multi-country investigation
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Potential of science to address the hunger issue: Ecology, biotechnology, cattle breeding and the large pantry of the sea
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The burden of rank: The impact of preferred supplier status on excessive buyer requests
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The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing
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'I show off, so I am well off': Subjective economic well-being and conspicuous consumption in an emerging economy
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The flagship stores as sustainability communication channels for luxury fashion retailers
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The proactive employee on the floor of the store and the impact on customer satisfaction
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Influence of thinking style and attribution on consumer response to online stockouts
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Exploring hidden factors behind online food shopping from Amazon reviews: A topic mining approach
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It is not always about brand: Design-driven consumers and their self-expression
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Consumer-based approach to customer engagement - The case of luxury brands
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She loves the way you lie: Size-related self-concept and gender in vanity sizing
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The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food
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Queue management: Elimination, expectation, and enhancement
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Improving the Candidate Experience
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Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism
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Consumer advocacy for luxury brands
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Consumer ethnocentrism, market mavenism and social network analysis
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Capital as the lens that Bourdieu Pierres through: Public relations, social theory, and rhetoric
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A model of integrated leadership
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Multibusiness firms and performance in Italy. What role does relatedness play?
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Work engagement in Europe
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How to conduct a high impact team self-evaluation session
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Digital enablement and its role in internal branding: A case study of HUANYI travel agency
Fulltext Access 9 Pages 2018
Connect and adapt
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Coopetition and value creation and appropriation: The role of interdependencies, tensions and harmony
Fulltext Access 9 Pages 2018
Larger than life
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Have your cake and eat it too: Achieving scientific legitimacy
Fulltext Access 9 Pages 2018
Coopetition in regional clusters: Keep calm and expect unexpected changes
Fulltext Access 9 Pages 2018
Value-based pricing and cognitive biases: An overview for business markets
Fulltext Access 9 Pages 2018
Business network becoming: Figurations of time, change and process
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Using 'smartness' to reorganise sectors: Energy infrastructure and information engagement
Fulltext Access 9 Pages 2018
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
Fulltext Access 9 Pages 2018
Fun and fair, and I don't care: The role of enjoyment, fairness and subjective norms on online gambling intentions
Fulltext Access 9 Pages 2018
Together always better? The impact of shopping companions and shopping motivation on adolescents' shopping experience
Fulltext Access 9 Pages 2018
The relative importance of service quality dimensions in E-commerce experiences
Fulltext Access 9 Pages 2018
Future paradigms of automated processing of business documents
Fulltext Access 9 Pages 2018
Publicizing atrocity and legitimizing outrage: Picasso's Guernica
Fulltext Access 9 Pages 2018
Transparency tested: The influence of message features on public perceptions of organizational transparency
Fulltext Access 9 Pages 2018
Social software and internal communicators' gatekeeping sense of self
Fulltext Access 9 Pages 2018
Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective
Fulltext Access 9 Pages 2018
Ritualistic sacrifice in crisis communication: A case for eliminating scapegoating from the crisis/apologia lexicon
Fulltext Access 9 Pages 2018
Does the sequencing of related and unrelated export diversification matter? Evidence from Colombian exporters
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Determinants of the spending of sporting tourists: The case of attendees at professional basketball
Fulltext Access 9 Pages 2018
Power struggles: A sociological approach to activist communication
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How humble is your company culture? And, why does it matter?
Fulltext Access 9 Pages 2018
Leader consultation mitigates the harmful effects of leader narcissism: A belongingness perspective
Fulltext Access 9 Pages 2018
Network myopia: An empirical study of network perception
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The Flint water crisis: An analysis of public relations as a mediator between human and corporate persons
Fulltext Access 9 Pages 2018
Exploring the relationship between corporate reputation and the public's crisis communication on social media
Fulltext Access 9 Pages 2018
Collaboration and conflict between agencies and clients
Fulltext Access 9 Pages 2018
Where are the women? An examination of research on women and leadership in public relations
Fulltext Access 9 Pages 2018
Project benefit management: Setting effective target benefits
Fulltext Access 9 Pages 2018
Working and organizing in the age of the learning algorithm
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Exploring the microfoundations of servitization: How individual actions overcome organizational resistance
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Home bitter home: How labor protection influences firm offshoring
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Open Science now: A systematic literature review for an integrated definition
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Fulltext Access 9 Pages 2018
Experience-based human capital or fixed paradigm problem? CEO tenure, contextual influences, and corporate social (ir)responsibility
Fulltext Access 9 Pages 2018
Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence
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Cohesiveness or competitiveness: Venture capital syndication networks and firms' performance in China
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Looking for motivational routes for employee-generated innovation: Employees' scouting behavior
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The role of emotions and conflicting online reviews on consumers' purchase intentions
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Entrepreneurs and internationalization: A study of Western immigrants in an emerging market
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The role of message specificity in corporate social responsibility communication
Fulltext Access 9 Pages 2018
A review of higher education image and reputation literature: Knowledge gaps and a research agenda
Fulltext Access 9 Pages 2018
Managerial incentives, myopic loss aversion, and firm risk: A comparison of family and non-family firms
Fulltext Access 9 Pages 2018
Integrating lifecycle asset management in the public sector
Fulltext Access 9 Pages 2018
Religion as a field of transcultural practices in multicultural marketplaces
Fulltext Access 9 Pages 2018
Technology and counterfeiting in the fashion industry: Friends or foes?
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Evidence-based recommendations for employee performance monitoring
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Integrating consumers' motives with suppliers' solutions to combat Shanzhai: A phenomenon beyond counterfeit
Fulltext Access 9 Pages 2018
Triadic relationships in the context of services for animal companions
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Correcting analytics maturity myopia
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Registration, access and use of personal knowledge in organizations
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Project management as information management in interdisciplinary research: “Lots of different pieces working together”
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A conceptual framework for technology-enabled and technology-dependent user behavior toward device mesh and mesh app
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The determinants of voluntary traceability standards. The case of the wine sector
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A new approach to calculating welfare measures in Kuhn-Tucker demand models
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Managerial assessments of export performance: What do they reflect?
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Bridging what we know: The effect of cognitive distance on knowledge-intensive business services produced offshore
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Didn't roger that: Social media message complexity and situational awareness of emergency responders
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Conceptualizing and operationalizing the social entrepreneurship construct
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Better together? Harnessing the power of brand placement through program sponsorship messages
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Is high recovery more effective than expected recovery in addressing service failure? - A moral judgment perspective
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Are we truly wicked when gossiping at work? The role of valence, interpersonal closeness and social awareness
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The double-edged effects of the corporate venture capital unit's structural autonomy on corporate investors' explorative and exploitative innovation
Fulltext Access 9 Pages 2018
Religious belief and international business negotiations: Does faith influence negotiator behaviour?
Fulltext Access 9 Pages 2018
Policy risk, distance, and private participation projects in Latin America
Fulltext Access 9 Pages 2018
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